John Richmond ya juya ciki, ya yi la'akari da tarihinsa, ƙaunarsa - da kuma zuciyarsa.
Wannan mai zanen dan Burtaniya bai bar kullewar Milan ta same shi ba. Ba tare da inda za a yi tafiya ba, kuma ba da yawa don ziyarta ba, John Richmond ya juya ciki, ya yi la'akari da tarihinsa, ƙaunarsa - da zuciyarsa. "Na kalli inda na fito, DNA na. Lockdown ya ba ni lokacin tsayawa da tunani,” inji shi.
Tarin unisex na Richmond yana da ƙima, indie, yin-yi-da-gyara, daga keɓaɓɓen denim ɗin da aka keɓance tare da gefuna masu tauri da ƙananan sarƙoƙi da ke kan riguna na yamma zuwa ƙaƙƙarfan ɗora a kan jaket ɗin ƙwallon kwando.
Yana da hangen nesa guda ɗaya ga maza da mata, yana sanye su da fararen riguna masu ɗorewa mai ƙyalli mai ƙyalƙyali yana zazzage hannun riga guda ɗaya, ko riguna masu ƙura da gashin fuka-fukai da riguna waɗanda aka yi da masana'anta na jacquard na azurfa tare da farantin dabba mai inuwa.
Dukansu suna sanye da anglaise ɗin ɗan leƙen asiri wanda Richmond ya yi wa bulala cikin dogayen hoodie, zurfin wuyan V-wuyan, rigar rigar hannu, ko manyan masu wuya. Yadudduka masu laushi da sassauƙan sifofi sun ba tarin boho, rairayin bakin teku da kuma daidaita duk taurin punk a cikin tela.
Kuma yayin da wahayinsa na iya shimfiɗa baya shekaru da yawa, mai zanen yana ƙoƙarin yin kira ga matasa matasa, haɓaka kasuwancin dijital kuma yayi magana kai tsaye ga mabukaci.
A cewar Mena Marano, babban jami'in gudanarwa na Arav Group, wanda ke da alamar Richmond, da kuma alamar Marcobologna da Silvia Heach, akwai matakai da dama a cikin ayyukan.
"Shirin mu shine mu sa abokin ciniki farin ciki tare da pop-ups, capsules da haɗin gwiwa. Muna da ainihin damar yin abubuwa daban, ”in ji Marano a baya bayan wasan.
Wani sabon dandalin ciniki na e-commerce da aka yi muhawara a farkon wannan shekara, yayin da za a bayyana layin ƙamshi a wata mai zuwa a TFWA na tafiye-tafiye na kasuwanci a Cannes. Har ila yau, kamfanin yana aiki a kan rahotonsa na farko da ya shafi zamantakewa, kuma Marano ya ce alamar tana neman haɗin gwiwa tare da masu samar da kayayyaki waɗanda ke raba ra'ayi mai dorewa.