David Beckham yana murnar nasarar tarin kayan jikinsa na H&M tare da sabon yaƙin neman zaɓe, yana mai da hankali kan nau'i da dacewa da kayan kwalliyar rigar rigar da ke tattare da kewayon kayan jikinsa. An harbe sabbin hotuna masu ƙarfi a Los Angeles ta hanyar daukar hoto Alasdair McLellan , tare da David da aka yi hoto a kan baƙar fata don nuna shi da kayan jiki a cikin damuwa. Kamar yadda David koyaushe yana son yin gwaji da kamanninsa, ya buɗe sabon salo don wannan sabon kamfen na H&M.
"Na yi matukar farin ciki game da wannan sabon kamfen na David Beckham Bodywear a H&M. Ina so in bayyana ƙarfi da ingancin tarin David Beckham Bodywear tare da waɗannan hotuna, da kuma lalacewa da dacewa. Ina son kewayon kuma ina jin dadi sosai a kowane yanki. Da zarar an ƙaddamar da tarin, ya zama yanayi na biyu don in sa shi!" in ji David Beckham.
David Beckham Bodywear shine keɓantaccen, haɗin gwiwa na dogon lokaci tare da H&M, wanda ya zama babban nasara a duniya nan take bayan ƙaddamar da shi a cikin Fabrairu 2012. Tarin, wanda ya kasance har abada a cikin kantin sayar da kayayyaki da kan layi, yana mai da hankali kan saiti na ainihin samfuran da David ya tsara. Beckham da tawagarsa, tare da kulawa ta musamman ga jin dadi da dacewa da kowane tufafi, daga takaice da kuma kututtuka zuwa undershirts, T-shirts, Henleys da dogon johns. Tarin yana dawwama a kusa da waɗannan sassa, yana haifar da nau'in kayan jiki na sababbin kayan gargajiya wanda ya riga ya zama muhimmin sashi na yawancin tufafin maza. Kuma a watan Nuwamba, yayin da lokacin hutu ya gabato, za a ƙara wasu sabbin abubuwa waɗanda za su ba da cikakkiyar kyautar hunturu.
Ana samun tarin tarin kayan jikin David Beckham a kusan shagunan H&M 1,800 a cikin ƙasashe 44 na duniya, haka kuma kan layi.