H&M ta sanar a yau cewa tana ƙaddamar da tarin capsule ɗin sa na farko na girman kai, don haka ya zama tarihi don alamar su. Sanarwar ta yarda cewa tarin ya nuna alamar farko ta ƙirƙira wani abu mai haɗin kai don tallafawa al'ummar LGBTQ.
Layin, daga 31 ga Mayu, zai sauka daidai kan lokaci don Watan Alfahari, wanda ake yi a kowane Yuni. Yana cike da kyawawan tees, saman kayan amfanin gona, denim, har ma da rigar tuxedo na zamani tare da launukan bakan gizo. Zai iya zama cewa H&M ;, wanda ya kasance a cikin ruwan zafi kwanan nan don siyar da samfuran da alama sun saba wa yunƙurinsu don haɗawa da yawa, yana juya sabon ganye?
The '70s vibes sa mu yi tunanin na farko na kasa Pride tafiye-tafiye, ba da dadewa bayan 1969 Stonewall Riots a New York, don haka ya bayyana H & M; yana kuma girmama tarihin girman kai na LGBTQ.
Lokacin da aka tambaye shi dalilin da yasa aka kaddamar da shi yanzu, Andreas Lowenstam, shugaban H&M;'s Head of Menswear Design, ya gaya wa WWD, “H&M; ya yi imani da yancin kowa ya ƙaunaci wanda yake so. Muna fatan mutane za su iya amfani da tarin H&M;'s Pride don murnar imaninsu ga ƙauna daidai. "
A lokacin ƙaddamarwa, H&M; Ya ƙirƙiri kamfen ɗin talla mai dacewa tare da haɗin gwiwar OUT Magazine: wani yunƙuri mai tasiri mai suna Pride Out Loud. Yaƙin neman zaɓe ya ƙunshi ɗan wasan ƙwallon ƙafa na Olympics, Gus Kenworthy; Mawaƙin kiɗan pop, Kim Petras; abin koyi kuma mai fafutuka, Gabrielle Richardson; rap da ja mai nishadantarwa, Aja; da model Shaun Ross.
A ranar 31 ga Mayu, za a sami cikakken tarin akan layi kuma a cikin H&M; Stores a cikin ƙasa da kuma cikin Kanada.
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Sanarwa daga Paper.com