Alamar rigar maza ta Biritaniya ta tawaye Ada + Nik An rufe ranar farko ta Tarin London: Maza tare da jarumtakarsu ta bazarar bazara 2015 titin titin jirgin sama mai suna 'Carpe Noctem'.
A cikin ƙasa da shekara guda, London ta farko noir menswear duo Ada + Nik, na Ada Zanditon da Nik Thakkar, ya zama mafi yawan magana game da sabon iri a cikin zamani tare da sanannun yarda daga sunayen ciki har da Miley Cyrus.
Nunin ya cika da ƙarfi tare da layin gaba na manyan masu son kayan kwalliya da suka haɗa da Miles Aldridge, Chris Mears, Ella Catliff, Oliver Walker da Elarica Gallacher. Fitattun simintin gyare-gyare na ƙirar maza sun gangara kan hanyar tafiya gami da saitin tagwaye masu dogon gashi iri ɗaya - wanda ya haifar da mafi yawan magana game da layi na ƙarshe na ranar.
Bayan shiga cikin duniya don yabo mai mahimmanci a LC: M a watan Yuni 2013, Ada + Nik an kwatanta shi a matsayin "sabbin kayan sawa na maza masu kwantar da hankali don fitowa a cikin 'yan shekarun nan", "waɗanda za su kalli" da "makomar tufafin maza". Haɗin gwiwar masana'antar masana'antu guda biyu da aka kafa da masu ɗanɗano tare da haɗin gwiwar shekaru 15 na gwaninta, tarin SS15 'Carpe Noctem' yana fasalta sama da guda 60 ciki har da sa hannu, ƙirar ƙirar ƙirar ƙirar ƙirar Italiyanci mai inganci tare da ingantattun masana'anta masu ƙarancin nauyi masu nauyi gami da hawan keke. mahara mai hana ruwa shawa, audugar hydrophobic tare da wankin azurfa mai girma da kuma net-net na sneaker mai saurin numfashi.
Siffofin sun haɗa da rarrabuwar al'amura masu duhu na geometrically, manyan T-Shirts, kayan ninkaya da keɓaɓɓen gajeren wando da wando.
Ada + Nik kuma ya ƙirƙiri layin capsule na kayan kwalliyar noir na kasuwanci tare da haɗin gwiwar alamar kayan kwalliyar kayan aikin hannu, Toyshades da jaket na fata na musamman tare da haɗin gwiwar NJOY e-cigare mai ƙima mai nuna aljihun NJOY da aka keɓe.
An haɗa ƙaddamar da ƙaddamarwa tare da farkon ɗan gajeren fim ɗin zane-zane 'Carpe Noctem' na Oz Thakkar da Ada + Nik, masu wasan kwaikwayo Oliver Walker (Atlantis) da Elarica Gallacher (Harry Potter) tare da Sam Alexander da Luca Ribezzo.
Hakanan an yi tarihi a daren yau lokacin da Ada + Nik ya haɗu tare da haɗin gwiwar ainihin lokacin bidiyo app Vyclone don nuna nunin titin jirgin sama a cikin ainihin lokaci daga kusurwoyi da yawa da aka ɗora zuwa dandamalin zamantakewa na alamar. Wannan duniya-na farko wani misali ne na yadda Ada + Nik ke jagorantar ƙirƙira ta dandamali da yawa da sabbin tallan tallace-tallace. Taylor Kahan, VP na Los Angeles cibiyar kasuwancin dijital ta Crowdsurf ya ce, "Muna so mu yi aiki tare da Ada + Nik don kawo wannan duniyar-farko zuwa rayuwa kamar yadda suke alama ce da ba ta tsoron tura iyakoki da keɓe kansu ta hanyar ƙirar dijital. ”
Baƙi kuma sun ji daɗin hadaddiyar giyar monochrome ta CIROC kuma sun sha taba e-cigare NJOY yayin da suke fuskantar tarin, wanda Alexis Knox ya tsara tare da ƙirar ƙirar Jay Best.
Nunin titin jirgin sama na 'Carpe Noctem' daga Ada + Nik a Otal ɗin St Martins Lane ya ɗauki nauyin NJOY sigarin e-cigare mai ƙima, kyamarar zamantakewa ta farko da ta fara tallatawa a duniya, Q, Thompson London kayan ado na alatu, Fountain , da kyau kwayoyin da hanawa ga Maza.
Nunin ya kuma fito da jakunkuna ta alamar kayan fata na alfarma Mark Giusti da takalmi na Royaums - yana ba da kyakkyawar jin daɗi ga waɗanda suka fahimci yaren alatu, tare da gyaran fuska ta AOFM.
Wannan kakar Ada + Nik ma sun haɗu tare da Avery Dennison RBIS don haɗa ƙirar canja wurin zafi mai hoto a cikin tarin. Avery Dennison RBIS jagora ne na duniya a cikin mafita na tufafi da takalma, yana ba da mafita mai hankali, ƙirƙira da ɗorewa waɗanda ke haɓaka ayyukan samfuran da dillalai a duk duniya.
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