Lub caij no, ua kev zoo siab rau nws 10th hnub tseem ceeb, Y-3 blends yav dhau los thiab yav tom ntej los tsim vivid thiab futuristic txhais ntawm nws kev ua kis las-style kos npe. Qhov tshwm sim yog saib rau yav tom ntej ntawm 10 xyoo tom ntej, tsis yog saib rov qab rau 10 xyoo dhau los.
Lub Y-3 Caij Nplooj Ntoos Hlav / Lub Caij Nplooj Ntoos Hlav 2013 tau tshawb nrhiav cov ntsiab lus tseem ceeb ntawm daim ntawv lo rau kev zoo nkauj pioneering: cov kua qaub-ci; bold, voluminous silhouettes; daim duab peb-stripe motif; thiab muaj kev cuam tshuam loj heev hauv khau thiab khaub ncaws. Yohji Yamamoto , tus tsim daim ntawv lo, tau piav qhia txog kev ua "taug kev rov qab mus rau yav tom ntej," hais txog kev tsis txaus siab ntawm txhua yam Y-3. Raws li tus kws kos duab Devan Harlan's 3-D projections hloov chaw St. John's Center, cov qauv taug kev mus rau cov suab paj nruag qub los ntawm Jiro Amimoto thaum cov neeg coob coob ntawm David Beckham, Michael Stipe, A$AP Rocky, Anton Yelchin, Brook Lopez, Isabel Lucas, Lupe Fiasco, Jesse Williams, Natasha Bedingfield, Casey Spooner, thiab Laure Shang tau saib. Cov ntawv sau tau nrhiav los tshuaj xyuas Y-3 lub hom phiaj tsim: txhawm rau txheeb xyuas lub neej yav tom ntej ntawm kev ua si nawv thiab style. Ua ntej thiab qhov tseem ceeb tshaj plaws, qhov no txhais tau hais tias suav nrog cov duab kos duab kos duab, tsim los ntawm Mr. Hayashi, tus kws luam ntawv imperial rau cov tsev neeg muaj koob muaj npe Nyij Pooj (uas tseem tsim cov ntawv luam tawm tam sim no-iconic hibiscus pom hauv Y-3's debut 2003 sau). Lub sijhawm no, Hayashi tau tsim peb lub motifs - hu ua "Feather," "Dej," thiab "Thorn" - hauv cov xim ci ntsa iab ntawm txiv kab ntxwv, xiav, paj yeeb, thiab ntsuab. Cov ntawv luam no tau hla txhua yam los ntawm mesh parkas, lub kaus mom baseball, thiab cov phuam qhwv caj dab kom ncab nruj, canvas totes, thiab ruffle hnab looj tes. Nyob rau hauv cov duab zoo sib xws, Y-3 tau siv lub adidas peb-stripe motif rau cov txiaj ntsig zoo: emblazoning nws nyob rau hauv txawv dav ntawm cov tsho loj, pleated skirts, thiab bold accessories.
Backstage, Beckham qhia nws txoj kev hlub rau daim ntawv lo. "Kuv txaus siab rau qhov tseeb tias adidas muaj lub zeem muag 10 xyoo dhau los los koom nrog Yohji Yamamoto. Y-3 yog kev sib xyaw ua ke zoo tshaj plaws ntawm kev ua kis las thiab kev zam - ua tus pioneer kiag li.
Ntawm cov khoom sau, Mr. Yamamoto tau hais tias: "Kuv lub siab xav tau thiab tseem yog ua kom cov khaub ncaws ua kis las zoo nkauj thiab ntxim nyiam. Nrog Y-3, peb tsim ib yam dab tsi uas tsis muaj nyob ua ntej. Tom qab 10 xyoo, peb poob rau hauv kev hlub nrog peb kab txaij ib zaug ntxiv. "
adidas Board Member Global Brands, Erich Stamminger tau hais ntxiv tias: “Kaum xyoo dhau los, adidas thiab Yohji Yamamoto tau tsim kev sib koom tes uas qhib kev lag luam tshiab. Kev vam meej ntawm Y-3 yog vim kev ncaj ncees ntawm Yohji tus qauv tsim thiab qhov tseeb ntawm adidas hom. Tsuas yog lub npe nrog peb kab txaij tuaj yeem ua qhov no. "
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