Peb ntseeg tsis tau, Muag Tawm! Simone Rocha x H&M 2021 Menswear Collection
Los ntawm 2/3 ntawm kev sau yog muag tawm 15 feeb tom qab nws mus online. Nws yuav tawm ua ntej kuv muaj sijhawm los xaiv qhov loj me. Lawv tsuas muaj khi, thom khwm thiab cov sweaters yooj yim sab laug. Kuv yeej xav tsis thoob vim Simone tsis yog tus tsim "hype" tiag tiag. Kuv xav tias nws yuav yog lwm tus Poj Niam Vampire lossis Pringle ntawm Scotland kev sib koom tes vim tias cov khoom no tseem muaj nyob rau lub lis piam tom qab hnub tso tawm.
Thawj zaug, Simone Rocha ntug tau qhib thiab txuas mus rau txhua tus. Ntsib nrog London-based Irish tus tsim qauv thiab pom qhov pom ntawm qhov kev koom tes xyoo no yuav coj los rau.
Keeb kwm thiab cuab yeej cuab tam. Paub meej thiab fabrications. Tsev neeg thiab zej zog. Muaj ntau ntau yam ntawm poj niam. Rau tus tsim qauv zam Simone Rocha, yug hauv Dublin xyoo 1986, nws txoj haujlwm thiab kev sau yog khoom plig rau qhov nws nyiam.
Nws pib nws txoj haujlwm ua ib feem ntawm lub peev xwm hub Fashion East, qhov chaw uas nws tau txais kev zoo nkauj niaj hnub tau txais kev qhuas thaum nws tau txais cov "poj niam" cov ntsiab lus - florals, embellishments, dab tshos, pearls - nyob rau hauv ib tug nuanced yam. Txij li thaum debuting ntawm London Fashion Week hauv 2010, nws tau dhau los ua neeg thoob ntiaj teb rau nws cov kev sib tw thiab kev tshawb fawb zoo heev, ib txwm nrog lub ntsej muag rau nws cov cuab yeej cuab tam: Ireland thiab Hong Kong.
Hauv kev tsim cov khoom sau rau H&M, Rocha tau siv sijhawm los xav txog thiab rov mus saib nws lub npe cov ntaub ntawv khaws tseg, sib txuas nws cov ntawv sau yav dhau los thiab ua tib zoo rov ua haujlwm dua tshiab rau hauv cov qauv tsim tshiab uas xav tau tam sim no.
"Yuav ua kom ncaj ncees, nws yog lub siab xav mus rau tag nrho cov khoom - nws yog lub sijhawm zoo los xav txog lub caij nyoog kuv tau zoo siab tshwj xeeb thiab rov mus xyuas cov khoom sau uas zoo li qhov tseem ceeb, thiab lub pov haum me me ntawm cov tswv yim uas tej zaum peb tsis tau thawb li. deb li peb xav mus thawj zaug ib ncig. Cov ntaub ntawv tseem ceeb heev rau txoj kev uas kuv ua haujlwm ua tus tsim qauv, txawm li cas los xij. Peb tsis yog lub hom phiaj uas tso tseg cov tswv yim txhua lub caij nyoog - peb feem ntau saib rov qab rau cov lus pom yav dhau los lossis txuas ntxiv hloov mus rau silhouette lossis cov duab. "
hais tias Rocha
Simone Rocha x H&M collection suav nrog nws cov poj niam kos npe nrog rau cov ris tsho hnav ris tsho thiab cov menyuam yaus, yog thawj zaug uas nws tau muab khaub ncaws rau tag nrho tsev neeg.
Tag nrho cov tsoos tsho yog tsim los sib tham nrog ib leeg. Yog li ntawd, yuav ua li cas kom tau txais kev sib koom tes ntawm lub xyoo no?
Tag nrho cov ntau yam los ntawm Simone Rocha tus txheeb ze thiab poetic xim palette uas sib tov qab zib, liab, liab thiab dub.
Cov khaub ncaws zoo nkauj tulle, tartan tailoring, beaded shirting, cable knits, outerwear xws li trench coats, thiab kos npe accessories xws li sparkling hniav nyiaj hniav kub thiab pearl-embellished khau.
"Kuv txoj hauv kev ntawm txhua theem ntawm tus txheej txheem tsim yog kom nco ntsoov tias rau qee qhov no yuav yog qhov kev qhia rau Simone Rocha, lub caij nyoog kom txaus siab rau lub hom phiaj thawj zaug, thaum rau lwm tus, qhov no yuav yog lub sijhawm los nco txog keeb kwm ntawm ib qho. hom uas lawv tau ua raws li ib ntus. "
"Los ntawm H&M, lawv yuav muaj peev xwm nkag mus rau ib qho tshiab, tsis muaj sijhawm, tshwj xeeb los sib xyaw nrog lawv cov khoom uas twb muaj lawm los ntawm cov kev sau yav dhau los."
"Kuv vam tias yuav muaj qee yam rau txhua tus - txhua tus poj niam, txhua tus txiv neej, tag nrho tsev neeg," Rocha hais.
Tsev neeg yog qhov tseem ceeb tshaj plaws rau Rocha, nrog rau nws cov phooj ywg thiab cov neeg koom tes.
Yog li ntawd, Simone Rocha x H&M zaj dab neeg yog coj los rau hauv lub neej los ntawm cov neeg nyob ib puag ncig thiab txhawb nqa nws: stylist, koom tes thiab phooj ywg ze Robbie Spencer, qauv thiab phooj ywg Tess McMillan, cov viv ncaus Adwoa thiab Kesewa Aboah, thiab activist, artist thiab qhuas actress. Daisy Edgar-Jones, rau npe ob peb.
Rocha cov khoom raug nqi ntau dua los tsim - yog li H&M tsis xav muag ntau.
"Txhua lub sijhawm uas kuv tau teeb tsa nrog Simone, lossis tom qab ntawm qhov kev ua yeeb yam, koj tsuas yog hnov qhov sov so no - tsis muaj kev ntxhov siab, thiab koj tuaj yeem qhia tau tias nws ua rau nws ua haujlwm nrog cov neeg uas txhawb nqa nws hauv nws. Lub neej txhua hnub, thiab qhov ntawd yog qhov ua rau muaj kev nkag siab ntawm zej zog, thiab qee qhov kev nkag siab yooj yim. " Txuas ntxiv hais McMillan.
"Kuv ib txwm cia li xis nyob, vim tias koj nyob ib puag ncig ntawm cov neeg uas tsuas yog lom zem nyob ib puag ncig. Kuv tau ua haujlwm nrog nws rau plaub lub caij tam sim no, thiab txhua zaus kuv zoo siab heev uas tau pom txhua tus - pom cov kws tsim qauv, tus kws kos duab, txhua tus neeg uas pab kuv hnav khaub ncaws, nws yog tib lub ntsej muag. Nws yog ib lub zej zog zoo heev, tiag tiag. Thiab kuv ib txwm tos ntsoov yuav luag thiab ntes tau," McMillan hais.
Simone Rocha x H&M collection launches 11 March.
Designer @simonerocha_
Stylist @robbiespencer
Fotografia e @tylersphotos
Cov plaub hau @cyndiaharvey
Makeup @thomasdekluyver
Cast @michealward