Lub npe 'Falling Softly' MASS' thib ob sau coj lub siab tshiab ntawm exhilaration, sensuality thiab kev ywj pheej rau txiv neej txoj kev hnav khaub ncaws. Kev tshoov siab los ntawm paratroopers, tus tsim qauv Mass Luciano tau txiav txim siab los tsim cov khaub ncaws uas ua tau raws li qhov xav tau ntawm tus txiv neej daring, nquag, niaj hnub nrog kev ntshai ntawm kev taug txuj kev nyuaj.
MASS Branded 's thib ob sau npe, 'Falling Softly', coj lub siab tshiab ntawm exhilaration, kev ywj pheej thiab seduction rau txiv neej cov streetwear. Kev tshoov siab los ntawm paratroopers thiab nws nco txog kev loj hlob hauv tsev neeg tub rog, tus tsim thiab tsim qauv Mass Luciano tau txiav txim siab los tsim ib lub tsho uas ua tau raws li qhov xav tau ntawm tus txiv neej daring, nquag, niaj hnub, uas muaj kev ntshai ntawm kev lom zem. Peb nyiam hu nws, MASS Trooper.
Muaj tseeb rau MASS Branded, accentuation ntawm tus txiv neej daim ntawv yog qhov tseem ceeb, yog li kev txiav thiab haum ntawm cov khaub ncaws - xws li sweatpants thiab mesh luv rau knit sweatshirts thiab bomber jackets - ua hauj lwm kom dav lub xub pwg nyom, sau lub hauv siab thiab slim lub duav. kom ua tiav ib tug txiv neej, kis las saib. Raws li qhov mantra no, MASS Branded tau ua ib kauj ruam ntxiv ntxiv rau qhov kev sau no los ntawm kev siv cov tswv yim, kev tsim kho los tsim cov hlua khi zoo li cov hlua khi ntawm lub tsho tsis muaj tes tsho, uas qhia txog caj npab thaum nthuav tawm tsuas yog cov tawv nqaij ntawm ob sab ntawm lub plab.
Tom qab tag nrho, ib tug txiv neej uas siab tawv txaus dhia tawm ntawm lub dav hlau yog ib tug txiv neej uas tsis muaj hesitation qhia me ntsis ntawm daim tawv nqaij - ib lub tswv yim uas MASS Branded txuas ntxiv mus saj zoo li pom nyob rau hauv lub Assembly Sweatshirt nrog armor pleated vaj huam sib luag lub xub pwg nyom thiab strategically. Muab tso rau hauv mesh panels uas zais thiab nthuav tawm qhov chaw ntawm lub cev, nrog rau cov woven Grag T-shirt nrog seductive, mesh rov qab vaj huam sib luag. "Nws yog ib qho tseem ceeb rau peb los nrog txoj kev tshiab ntawm kev ua hauj lwm nrog mesh thiab high-tech fabrics, thaum ua kom zoo nkauj ntawm ib tug streetwear hom," said co-founder Antoni d'Esterre (co-founder).
Lwm qhov tseem ceeb ntawm 'Falling Softly' yog qhov yooj yim npaum li cas cov khoom tuaj yeem ua khub thiab muab tso rau hauv koj lub wardrobe niaj hnub. Cov xim monochrome thiab kev paub txog rau txheej txheej hloov cov hloov kho tshiab, cov ncauj lus kom ntxaws ntxaws rau hauv daim ntawv ntev ntev. Nyob rau sab saum toj ntawm qhov ntawd, cov khaub ncaws tau tsim kho kom ua tiav qhov tshwj xeeb, tsim qauv silhouette yam tsis muaj kev cuam tshuam rau kev nplij siab, yog li tuav lub siab tiag tiag ntawm cov khoom kim heev uas xav tau los ntawm lub tswv yim tshiab, high-end streetwear daim ntawv lo.
Txog MASS Branded
MASS Hom tshuaj yog lub tuam txhab high-end streetwear nrhiav los thawb cov kev txwv rau cov txiv neej hauv nroog uas xav hnav khaub ncaws tsis tu ncua. Tshaj tawm ua cov tshuaj ntsiav sau ntawm 12 daim, txhua tus qauv yog tsim los ua ntau yam, xis nyob thiab yooj yim rau kev sib xyaw nrog lwm hom, noj txhua hnub hauv paus rau cov txiv neej thiab tig mus rau hauv nqe lus uas yooj yim hnav. Tsis ntev los no yeej Lane Crawford's 'The Next New Menswear Designer' lub npe hauv xyoo 2016, lub hom phiaj yog nyob rau hauv lub luag haujlwm txuas ntxiv los ua lub suab nrov thiab muaj zog hauv kev zam thaum ua haujlwm tshwj xeeb nrog cov khw muag khoom uas qhia lawv lub zeem muag.
Ua hauv Hong Kong
MASS Branded yog ib qho ntawm ob peb lub khw hauv zos tsim thiab ua hauv Hong Kong. "Rau peb, nws yog ib qho tseem ceeb los ua cov khoom hauv zos. Muaj kev txaus siab txog kev ua haujlwm nrog cov kws txawj ntse uas nyob thiab ua haujlwm hauv nroog, "hais tias co-founder Antoni d'Esterre.
Txog Mass Luciano - Tus Tsim
Mass Luciano tau ua haujlwm hauv kev lag luam zam rau ntau tshaj 13 xyoo, tsim rau cov khoom lag luam thoob ntiaj teb xws li GUESS, Rock & Republic los ntawm Victoria Beckham thiab Lee Jeans. Keeb xeeb los ntawm Puerto Rico, nws tau nyob thiab ua haujlwm hauv Los Angeles, Florence thiab tam sim no Hong Kong. Mass Luciano yog ib tug fashionista thiab pab blogger rau wannabemag.com, qhov chaw nws sau txog txiv neej txoj kev zam thiab style thiab txhawb cov hom tshiab los ntawm Hong Kong thiab txawv teb chaws.
Hais txog Antoni d'Esterre - Lub Cev Tsim Nyog
Antoni d'Esterre los ntawm lub chaw haujlwm tshaj tawm keeb kwm yav dhau los, tau ua haujlwm rau Saatchi & Saatchi, Leo Burnett thiab 133, qhov chaw uas nws tau tswj hwm cov npe xws li Lancome, Cartier, Ray-Ban, Biotherm thiab Vidal Sassoon. Nws yog tus kws yees duab tshiab thiab tuaj tshiab uas nws ua haujlwm tau tshaj tawm hauv cov ntawv tshaj tawm thiab tshaj tawm hauv online xws li Fashionably Txiv neej, HUF Magazine, Narcissus, Kaltblut, Plug Magazine thiab Time Out.
www.massbranded.com
QHOV TSEEB
- Cov duab Antoni d'Esterre (IG @theadddproject)
- ModelTony (@tonybck)
- StylingMass Luciano (IG @massluciano)
- Khaub ncaws MASS (IG @mass_branded)