Y/Project Spring/Summer 2021 tab tom tshaj tawm txoj kab tshiab eco-friendly dubbed Evergreen, thiab yuav nthuav tawm nws lub lag luam e-lag luam lub caij nplooj zeeg tom ntej.
Txo, rov siv dua, rov ua dua: qhov tsis raug cai mantra ntawm lub caij nplooj ntoos hlav 2021 lub caij qhia Y / Project txiv neej sau, tsim nyob rau hauv kev kaw.
Glenn Martens, tus thawj coj muaj tswv yim ntawm Paris-based hom, tsuas yog tsim ib feem peb ntawm cov naj npawb ib txwm muaj. Nrog rau cov qauv tsim studio kaw, nws combed los ntawm archives thiab muab cov qauv uas twb muaj lawm ib tug thib ob lub neej, ua rau lawv siv deadstock fabrics.
Lub hom phiaj nruj ua rau muaj kev sib sau ua ke uas nyob hauv lub tsev lub cim kev lag luam sib tw, uas Martens thiab nws pab neeg tau tsim qauv ntawm cov qauv hauv "yuav ua li cas-rau" video tso tawm kom sib haum nrog lub khw muag khoom lag luam digital, uas pib hnub Monday.
Nyob rau hauv nws lawv ua qauv qhia yuav ua li cas tso ib lub dab tshos, tev qhib lub duav trompe-l'oeil ob lub duav, lossis txuas lub tsho ruched rau hauv lub tsho hnav khaub ncaws (cov txiv neej lub ntsej muag tau sib xyaw nrog cov poj niam lub tsev so 2021 sau.)
"Thaum kuv nyob ntawm Antwerp Academy, nws yog tiag tiag txog kev npau suav thiab kev zoo nkauj, thiab kev muaj tswv yim thiab kev qhia. Y / Project yog lub hom phiaj tseem ceeb uas tau txhawb nqa txhua lub caij, "Martens tau hais.
"Peb yeej tsis tau ua lub npe nrov T-shirt, lossis txawm li cas los xij. Kuv ntseeg tiag tiag tias txhua txhua daim uas kuv tsim, tawm ntawm kev hwm rau kuv tus kheej muaj tswv yim thiab kuv pab neeg, nws yuav tsum muaj qhov sib tw thiab tsim qauv tsim nyog, "nws hais ntxiv. "Peb tab tom ua khoom kim heev, peb tsis ua cov khaub ncaws ciaj sia."
Ntawm nws favorites yog ob lub vaj huam sib luag ris uas swamped ob txhais ceg nyob rau hauv sculptural folds. Nws ua ke nrog ob lub tsho hws nrog cov nyees khawm snap uas tuaj yeem raug tshem tawm thiab rov ua kom rov zoo li ntau txoj hauv kev.
Martens tau hais tias "Tsis muaj ib qho lus teb zoo ntawm kev hnav Y / Txoj Haujlwm: peb muab kev xaiv rau koj, thiab tom qab ntawd koj yuav tsum muaj nws," Martens hais.
Cov yeeb yuj sawv thiab tsov txaij luam tawm muab ob qho tib si tailored thiab tracksuits ib tug sly, hedonistic xav. Martens tau hais tias "Muaj me ntsis ntawm gypsy kab tshoob vibe, qhov xwm txheej zoo heev," Martens tau hais. Cov ntsiab lus ua si no tau cuam tshuam tus neeg tsim qauv qhov kev xav zoo siab, thaum lub sijhawm uas ntau lub npe me tab tom tawm tsam kom nyob twj ywm.
Y/Project Menswear Spring/Summer 2020 Paris
Nws tau hais tias "Peb muaj hmoo heev uas peb tau dim ntawm theem no los ntawm tus kabmob coronavirus," nws hais tias, tshaj tawm tias cov txiv neej zaum kawg sau tau zoo, txhais tau hais tias txawm tias tau tshem tawm qee tus poj niam xaj xaj, kev muag khoom rau lub caij nplooj zeeg yog qhov ruaj khov rau xyoo dhau los. .
Txawm hais tias qhov no, Y / Project npaj yuav hla txoj kev khiav hauv lub Cuaj Hli thiab tsom mus rau qhov kev tshaj tawm ntawm nws qhov chaw lag luam e-lag luam. “Peb txhua tus yuav tsum tau siv sijhawm los txheeb xyuas qhov tshwm sim. Qee tus neeg tseem nyob hauv qhov xwm txheej tseem ceeb, "Martens piav qhia.
“Nws yog lub sijhawm rau kev xav. Feem ntau ntawm peb tau tswj hwm los xav txog qhov tseem ceeb tiag tiag thiab tau kawg, ua cov khoom me me, kev sau ua ke ntau dua, muaj lub hauv paus tshiab ntawm cov hom - cov no yog txhua lub sijhawm uas yog los ntawm kev nkag siab zoo dua qhov tshwm sim. "
Cov ntaub ntawv hauv cov ntsiab lus: cov khoom lag luam tshiab, 100 feem pua kev ruaj ntseg eco-friendly kab dubbed Evergreen, suav nrog 12 tus qauv kos npe los ntawm lub caij dhau los. Lawv suav nrog kev xaiv ntawm airwashed denim, nrog rau cov khoom xws li nws cov ris ntauv txhav thiab lub npe hu ua "janties" - style ntawm ultra-siab siab luv luv.
Qhov ntau yuav raug tsim tawm tag nrho hauv European Union nrog kev sib xyaw ntawm cov ntaub ntawv pov thawj organic thiab rov siv dua, nrog rau feem pua ntawm cov nyiaj tau los mus rau kev siab hlub ntsuab. Martens piav qhia tias "Lub tswv yim yog tias lawv yuav rov muag dua txhua lub caij, yog li lawv yuav tsis mus rau qhov tsis zoo," Martens piav qhia. Suab zoo li cov khaub ncaws no tau tsim kom muaj sia nyob tom qab tag nrho.
Shot by @arnaudlajeunie
Styled los ntawm @robbiespencer
Production by @kitten_production
Casting los ntawm @creartvt_agency
Make-up los ntawm @carolecolombani nrog @lorealparis
Plaub hau los ntawm @christian_eberhard nrog @lorealparis