Zam, hais tias tus thawj coj muaj tswv yim Francesco Risso, yog "hais txog 'peb." Nws tau hais txog qhov ntawd nrog cov yeeb yaj kiab uas muaj ntau tshaj 40 tus phooj ywg ua yeeb yaj kiab hauv 12 lub nroog thoob plaws ntiaj teb, los ntawm Shanghai mus rau Grand Island, Neb.
MARNIFESTO yog cov khoom sau tshiab los ntawm Tus Thawj Coj Tsim Kho Francesco Risso rau Lub Caij Nplooj Ntoos Hlav / Lub Caij Ntuj Sov 2021 lawv nug 48 tus neeg los ntawm thoob plaws ntiaj teb los ua neej nyob hauv Marni khaub ncaws.
Thaum lawv raug yees duab thiab yees duab los ntawm lawv cov phooj ywg, tsev neeg thiab cov neeg hlub. Qhov chaw yog dab tsi lawv yog. Los ntawm Dakar mus rau Tokyo, los ntawm Milan mus rau New York. Cov yeeb yam yog tag nrho ntawm lawv cov dab neeg.
Zam tsis yog hais txog 'Kuv'; Nws yog hais txog 'peb.'” Yog li hais tias Marni's Francesco Risso thaum saib ua ntej ntawm nws lub caij nplooj ntoos hlav sau. Lub sijhawm tshwj xeeb no, Risso tau xaiv los tshem tawm kev tshoov siab ib txwm muaj - tsis muaj toj roob hauv pes lossis lwm yam kev xav zoo li no. Es tsis txhob, nws tsom ntsoov rau qhov kev xav tias qhov tseeb zam tau pib hauv ib pawg ntawm cov neeg koom nrog hauv nws txoj kev paub - cov neeg tsim nws thiab cov uas hnav nws. Nws muaj cov kab mob ntawm lub tswv yim ua ntej-COVID-19, thiab nws tau ua rau muaj kev cuam tshuam zoo dua li qhov kev sib kis tau hloov pauv peb lub neej thiab lub ntiaj teb.
Txhawm rau ua kom nws lub ntsiab lus, Risso tau npaj ib qho kev sib tham hauv video nthuav tawm: ib qho kev tshaj tawm uas yuav muab cov lus piav qhia ntawm ntau dua 40 tus neeg hauv ntau lub nroog thoob ntiaj teb, qee qhov xav tau, qee qhov tsis yog: Asheville, NC; Dakar, Senegal; Detroit; Grand Island, Neb.; London; Los Angeles; Milan; New York; Paris; Philadelphia; Shanghai, thiab Tokyo. "Tsis yog qauv tab sis tib neeg. ... Tsis yog qhov chaw, tab sis lub ntiaj teb," nws cov ntawv qhia tau hais. Muaj ntau qhov sib txawv ntawm qhov yuam kev, muab lub suab ntawm lub ntiaj teb footage thiab qhov tseeb tias qhov kev ua yeeb yaj kiab tau ua tiav los ntawm, cov qhab nia zaj duab xis tau sau tseg, "tsev neeg / phooj ywg nrog lub koob yees duab." Risso thiab nws pawg tau rub nws tawm zoo nkauj.
Tam sim no, nws tsis yog raws nraim li tus tsim qauv tau piav qhia hauv kev saib ua ntej. Nws xa mus rau ib qho kev tshwm sim tag nrho-nyob, thiab hais tias tsis yog-cov qauv-tab sis-tib neeg-ces tau xa cov khaub ncaws kom lawv txoj kev nrog lawv. Yog thiab tsis yog. Ib feem ntawm cov yeeb yaj kiab tau raug txhaj tshuaj ua ntej, thiab cov qhab nia kawg tau sau tseg txog kev koom tes ntawm AAA-list stylist Camilla Nickerson.
Tsis muaj teeb meem. Lub ntsiab lus resonates: Zam tsis yog rau khaub ncaws xwb. Nws yog hais txog lub neej thiab tag nrho cov kev xav thiab mundanities koom nyob rau hauv. Peb pom cov khaub ncaws - lossis ntau dua, cov neeg hnav khaub ncaws - hauv ntau qhov xwm txheej hauv lub neej: nyob rau hauv subway, ntawm lub khw muag khoom noj, xyaum cello, pleev xim duab.
VAJTSWV UA TSAUG
Cov vis dis aus tau tsim kho kom zoo mus rau qhov kawg uas ua haujlwm raws li txoj kev khiav mini. Txhua tus neeg tau xaiv ib qho chaw taug kev thiab tau yees duab nyob rau ntawd, tso cai rau cov neeg saib lub taub hau-to-toe saib cov khaub ncaws. Muaj ntau yam uas yuav tsum tau ua. Effusive graffiti-zoo li cov duab kos tau los ntawm kev sau paj huam hauv tsev. High-siv kab txaij nyob rau hauv dub, liab thiab dawb. Kev nyuaj siab knits. Dissonant txheej. Out-to- there skirt volumes. Feem ntau ntawm nws yog compelling, projecting artful overstatement rau txaus siab, yog frenetic, effect. Thiab sib xyaw ua ke, tsis tshua muaj lub sijhawm ntawm kev ntsiag to: ib lub tsho dawb denim; ib tug vertically cais dub-thiab-dawb tsho tiv no tshaj cropped saum thiab tiab, nqaij nyob rau hauv lub tsoos kev txiav txim zoo.
Yuav luag tsis tau hnav los ntawm cov neeg pov npav: lub qhov ncauj qhov ntswg, lawv qhov kev poob qis tsuas yog tom qab ib tus neeg muab tso rau. Tom qab ntawd, qhov tsis muaj qhov ncauj qhov ntswg tawm tsam li khib, muab lub ntsiab lus ntawm kev ntes lub neej tiag tiag hauv lub sijhawm.
Qhov tseem ceeb tsis txaus ntseeg ib sab, ntau yam "cov lus piav qhia" ntawm Risso lub cam khwb cia ua rau muaj kev sib cav rau qhov siv tau thiab qhov tseem ceeb ntawm kev zam. Raws li cov khaub ncaws saum toj kawg nkaus, cov tib neeg hnav lawv ua rau lawv tus kheej zoo nkauj heev, thiab yog li ntawd, xov tooj hais tias hnav khaub ncaws tiag tiag ua rau muaj kev nkag siab zoo rau lub neej niaj hnub.
Tsis muaj dab tsi: Ib qho kev nkag siab tias ua li ntawd txhawb nqa dab. Txawm hais tias ntau tus neeg tsim qauv ua si rau qhov kev xav tias lub sijhawm rotten zam tuaj yeem ua nws txoj haujlwm rau lub hlwb, Risso ua tsis muaj qhov xwm txheej ntawm no. Yog, muaj ob peb luag nyav thiab luag los yog ob, tab sis tag nrho, tsis muaj kev nkag siab tias cov neeg hauv cov yeeb yaj kiab tau txais kev txaus siab tshwj xeeb los ntawm lawv lub siab tawv, muaj zog, saib xyuas cov khaub ncaws. Cov no tsis yog cov khaub ncaws uas siv zog. Thiab yog tias koj yuav siv zog, cov khaub ncaws puas yuav ua rau muaj kev xyiv fab me ntsis?
MARNIFESTO:
Creative Director: Francesco Risso @asliceofbambi
Art Director: @babakradboy
Video Director: @talrosner
Styling: #camillanicerson@artpartner
Casting: @midlandagency
Production: @kennedyldn