"Nws yog DIY thiab hom psychedelic thiab vwm - yeej tsis yog koj txoj kev khiav classic." Yog li Glenn Martens tau hais rau hnub Friday dhau los thaum sawv ntxov, rau teev tom qab qhwv qhov kev ua yeeb yaj kiab thiab saib phau ntawv tua ntawm nws thawj zaug sau los ntawm Diesel.
Tom qab siv ob peb hnub nruab nrab cuaj mais dashing ntawm no thiab qhov ntawd thaum lub sijhawm tsim khoom, thiab tom qab ntawd ib nrab hmo ntawm luv luv snatched, Negroni-warped pw tsaug zog, nws muaj peev xwm feem ntau muaj feem xyuam nrog npau suav-xeev Khiav Lola Runprogress ntawm no zaj duab xis nplaim-haired heroine, leej twg hnav ris tsho hnav ris tsho (ntawm chav kawm) thiab lub tsho dawb lub tsho sab saum toj insinuated rau hauv lub denim ntawm txoj siv hlua ntawm sab nraub qaum.
Cov yeeb yaj kiab pom nws txoj kev hloov pauv mus txog plaub theem sib txawv: tom qab-tog tog, woozy commute, chaw ua haujlwm tuaj txog, thiab thaum kawg muaj kev sib tw trippy ntawm Mars. Nws yog ib qho kev mus ncig, kom paub meej - nws puas yog npau suav xwb?
Rov qab rau ntiaj chaw Milan, Martens nqus tau tob tob ntawm espresso thaum nws tau tso qee qhov kev xav tom qab qhov kev nthuav tawm sai sai no uas sawv cev rau cov cim cim tseem ceeb hauv keeb kwm ntawm lub hom. Raws li twb tau hais tseg hauv peb qhov kev xam phaj saib ua ntej, tus tsim qauv Bruges-yug Belgian tau tsaws ntawm keeb kwm irreverent Italian denim daim ntawv teev npe ntawm lub hom phiaj ntawm kev hloov pauv uas yog kev sib raug zoo thiab ib puag ncig.
Hauv kev sau thawj ntu tag nrho ntawm cov denim txiav tau raug coj los ntawm Martens lub tsev qiv ntawv tshiab Denim, ib qho kev cog lus muaj txiaj ntsig zoo uas yuav nyob rau yav tom ntej sawv cev rau 40%, tsawg kawg, ntawm lub tuam txhab cov ris tsho hnav ris tsho. "Txawm hais tias," nws tau sau tseg nrog kev pom zoo, "tsis yog tag nrho cov khoom hauv cov yeeb yaj kiab thiab cov khoom sau tau ruaj khov, vim tias lawv tau raug kho nrog cov txheej txheem tshwj xeeb." Cov lus qhib no nthuav tawm cov lus qhia txog dab tsi Martens hu ua "cov clichés ntawm denim": lub duav siab tsib lub hnab tshos nrog cov khau sib xyaw thiab cov denim knickers loj (ob qho tib si tangibly Y / Project-y), nrog rau cov bleached patterned pieces thiab trompe l' oil luam ntawv.
Thaum tawm ntawm txoj kev, khiav, peb tus protagonist coj peb mus rau hauv kev sim ntau dua denim vista, featuring overdyed, smocked tag nrho saib ntawm regal outerwear thiab Giro d'Italia kinky kis las. Ib tug txiv neej saib featured ib daim ntawv recycled pressed tshaj undyed denim lub tsho tiv no thiab pant, padded denim ntawm classical Parisian persuasion, thiab organza dresses thiab tiab draped rau dai (ib yam li Lola saib thiab feem ntau ntawm forwardly feminine pieces ntawm no) ntawm lub duav.
Ib zaug nce mus rau qhov chaw ua haujlwm of elevator - lub ntuj raug txim tshiab thaum sawv ntxov tom qab hmo ua ntej - qhov zoo li tau dhau los ua qhov tsis txaus ntseeg. Muaj ntau cov txheej txheem ingenious tom qab lub bulbous, saj zawg zog daim nyob rau hauv upcycled denim thiab lub tsho subtly overprinted nrog keeb kwm Diesel graphics thiab ib tug xim zoo li tag. Cov tawv tawv dub taug qab-stripe ris thiab lub tsho trucker thiab silkily satin workwear hauv plua plav liab thiab me nyuam xiav sawv cev rau kev nyiam ua haujlwm hnav khaub ncaws. Muaj ib qho zoo "daim tiab", uas yog ib qho ntev heev thiab hnab tshos bandolier, uas tuaj yeem hnav xws li mini lossis dangled tawm ntawm lub qhov rais los siv ua tus ntaiv khiav tawm ntawm qhov chaw ua haujlwm.
Raws li ntau thiab ntau ntawm nws cov npoj yaig sau lub elevator, peb tus poj niam sawv ze ntawm qhov tawm thiab exuded siab dua thiab siab dua ntawm kev ntxhov siab - nws puas tau mus rau tib neeg cov peev txheej? Thaum lub qhov rooj qhib, nws tau nyob rau thaj chaw uas tsis muaj neeg nyob ntau dua: lub ntsej muag cuav Mars-tawm theem teeb tsa los ntawm Martens tus neeg txawv teb chaws zoo siab tshaj plaws. Tej zaum qhov zoo tshaj plaws yog qhov loj loj upcycled organza overcoat nws tau qaug zog heev los ntawm kev qaug zog tsis kam hnav thaum peb saib ua ntej. Lwm tus yeej suav nrog NASCAR-kev ua kom pom tseeb ntawm cov khaub ncaws ua haujlwm, xaiv cov khaub ncaws retro Jetsons, thiab cov khaub ncaws me me nrog cov apricot Milky Way swirl.
Martens tab tom hloov txoj haujlwm ntawm Diesel cov khoom txhawm rau txhawm rau hloov kho nws ntxiv. Qhov nws pom tshwj xeeb tshaj yog kev zoo siab thaum lub sijhawm tua, nws hais tias, yog cov qauv tau mob siab rau cov khoom mus rau qhov uas lawv tau kuaj xyuas cov nqi muag khoom thiab cov hnub poob, txhawm rau kom paub tseeb tias tau tuav cov iav rau lawv tus kheej. Qhov no thawj Martens Diesel shuffle yog ob qho tib si me me thiab dhia zoo heev: yav tom ntej futuristic-proofing tag nrho ntawm twistedly alluring thiab tej zaum gorgeously grimy tsoos tsho uas yuav reconnect afresh nrog lub originally twisted social denim tsev.
Cov qhab nia:
Diesel Creative Director: Glenn Martens
Art Director: Christopher Simmonds
Director: Frank Lebon
Tus kws yees duab: Larissa Hoffman
Stylist: Ursina Gysi
Cov plaub hau: Cyndia Harvey nrog Wella Professionals Italia
Makeup: Inge Grognard
Casting: Midland Agency
Cov qauv tsim: Jabez Bartlett
Music: Leon Vynehal
Starring: Ella Snyder
Production & streaming: North Rau
DoP: Eric K. Yue
1st AD: Franco Basaglia