H&M tshaj tawm hnub no tias nws tab tom nthuav tawm nws thawj qhov kev txaus siab-themed capsule sau, yog li ua keeb kwm rau lawv cov hom. Daim ntawv tshaj tawm lees paub tias qhov kev sau ua cim thawj zaug uas lub hom tau tsim ib yam dab tsi sib koom ua ke los txhawb LGBTQ zej zog.
Txoj kab, tawm lub Tsib Hlis 31, yuav nqes mus raws sijhawm rau Lub Hlis Muaj Peev Xwm, uas tau ua kev zoo siab txhua lub Rau Hli. Nws yog tag nrho ntawm ntxim hlub tees, qoob loo saum, denim, txawm trendy tuxedo-striped trousers nrog zaj sawv xim. Nws puas yog tias H&M; uas tau nyob hauv dej kub tsis ntev los no rau kev muag cov khoom zoo li tsis sib haum xeeb ntawm lawv qhov kev thawb mus rau ntau dua, tab tom tig nplooj tshiab?
Lub '70s vibes ua rau peb xav txog thawj lub teb chaws Pride marches, tsis ntev tom qab 1969 Stonewall Riots hauv New York, yog li nws tshwm sim H&M; kuj tseem them nqi rau LGBTQ kev txaus siab keeb kwm.
Thaum nug yog vim li cas thiaj pib tam sim no, Andreas Lowenstam, H&M; Tus Thawj Coj ntawm Menswear Design, hais rau WWD, "H&M; ntseeg txhua tus txoj cai los hlub tus uas lawv xav tau. Peb vam tias tib neeg tuaj yeem siv H&M's Pride sau los ua kev zoo siab rau lawv txoj kev ntseeg hauv kev hlub sib npaug. "
Nyob rau lub sijhawm rau kev tshaj tawm, H&M; tau tsim ib qho kev tshaj tawm kev tshaj tawm hauv kev koom tes nrog OUT Magazine: ib qho kev cuam tshuam rau lub npe hu ua Pride Out Loud. Cov phiaj xwm nta Olympic freestyle skier, Gus Kenworthy; pop music artist, Kim Petras; qauv thiab activist, Gabrielle Richardson; rapper thiab luag entertainer, Aja; thiab tus qauv Shaun Ross.
Thaum lub Tsib Hlis 31, cov ntawv sau tag nrho yuav muaj nyob hauv online thiab hauv H&M; khw muag khoom thoob tebchaws thiab hauv Canada.
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Cov ntsiab lus los ntawm Paper.com