Cov ntawv txheeb xyuas ntawm Vetements lub caij nplooj ntoos hlav 2022 sau yuav paub rau cov neeg siv Photoshop.
Nws yog keeb kwm yav dhau los tawm tsam cov neeg tsim duab nraaj ua lawv txoj haujlwm, thiab nws muaj cov lus qhia txog dab tsi ntawm cofounder Guram Gvasalia lub siab.
Ntawm Zoom hu los ntawm Zurich, nws hais tias nws tau xav ntau yam txog peb lub neej digital: "Kuv pib nug kuv tus kheej: Dab tsi yog qhov tseeb niaj hnub no? Peb nyob hauv lub ntiaj teb 2D no; Cov lus nug yog, thaum koj scroll los ntawm Instagram, nws puas yog photoshopped lossis nws puas yog tiag? Nov yog lwm qhov: "Peb puas siv internet lossis puas siv peb?"
Cov kev xav pej xeem tuaj yeem xav txog ntawm Silicon Valley, tab sis nws cov khoom lag luam digital muaj peb ruaj khov hauv lawv tuav ntau dua li qhov qub.
Tus kab mob kis thoob qhov txhia chaw tau ua rau peb txoj kev sib txuas nrog peb cov khoos phis tawj thiab smartphones, txawm tias peb xav kom rov ua rau peb tus kheej nrog qhov xwm txheej. Qhov kev ua tsov ua rog ntawd ua tawm hauv 129 qhov zoo li no. Cov jumbled xov hlau ntawm cov neeg rau zaub mov ua liaj ua teb thiab lub computer font ncaj qha tawm ntawm Lub Matrix (ib lub sijhawm siv, nrog Lub Matrix 4 vim tawm ntawm Christmas) sib xyaw nrog pixelated salamanders thiab paj luam tawm kom ci lawv yuav luag ci. Rau txhua lub plhaub tiab muaj ib lub tsho ntev ntev, thiab lub logo-stamped ris tsho hnav ris tsho nrog lub ntsej muag ntse ntse.
Thiab cov lus hais tees thiab hoodies yog ntse dua puas tau; "Dab ntxwg nyoog tsis hnav Prada" piv txwv, Gvasalia hais tias, yog ib lub tswv yim uas nws tau pinned rau nws lub siab xav lub sij hawm dhau los, rau kev sib koom tes.
Cov nplaim hluav taws uas tshwm sim ntawm cov khaub ncaws hnav thiab cov khau khiab zoo sib xws, ntawm lwm cov khoom ntaus pob ncaws pob, tau rov ua dua tshiab los ntawm lub sijhawm kawg ntawm txoj kev khiav, lub caij nplooj zeeg xyoo 2020. Tsis muaj qhov tsis zoo hauv qhov system no, tab sis qhov tseeb yog ib lossis ob qho yuav tsis mus amiss.
Lub zog nyoos ntawm Vetements qhia tau yog ib qho tseem ceeb rau lub hom phiaj kev vam meej txij thaum pib.
Qhov teeb meem nrog 2D? Nws tsis yog 3D. Gvasalia zoo li mob siab rau kev cia siab tias yuav rov qab mus rau txoj kev khiav tom qab kis thoob qhov txhia chaw. "Peb yog 100% rov qab mus rau lub sijhawm uas peb tuaj yeem taug kev," nws tau cog lus tseg. Piv txwv li, ob peb lub sweaters tau sau lo lus German freilandhaltung. Gvasalia tau hais tias nws muaj ob lub ntsiab lus zoo: "free range" thiab "free mind."