Rebellious British tsaus teeb meem menswear brand Ada + Nik kaw thawj hnub ntawm London Collections: Cov txiv neej nrog lawv heroic Caij nplooj ntoos hlav caij nplooj ntoos hlav 2015 runway show 'Carpe Noctem'.
Nyob rau hauv tsawg tshaj li ib xyoos, London thawj noir menswear duo Ada + Nik, los ntawm Ada Zanditon thiab Nik Thakkar, tau dhau los ua cov feem ntau tham txog lub hom tshiab nyob rau hauv niaj hnub no nrog celebrity pom zoo los ntawm cov npe xws li Miley Cyrus.
Cov yeeb yam tau ntim rau hauv lub peev xwm nrog cov kab hauv ntej ntawm cov thawj coj ua yeeb yam xws li Miles Aldridge, Chris Mears, Ella Catliff, Oliver Walker thiab Ellarica Gallacher. Ib qho zoo tshaj plaws cam khwb cia ntawm cov txiv neej ua qauv strode down lub catwalk nrog rau ib tug txheej ntawm heev tham txog zoo tib yam ntev-haired ntxaib - ua rau feem ntau tham txog kab kawg ntawm hnub.
Tau nkag mus rau hauv lub ntiaj teb no rau kev qhuas tseem ceeb ntawm LC:M thaum Lub Rau Hli 2013, Ada + Nik tau piav qhia tias "cov khaub ncaws tshiab tshiab tshaj plaws tau tshwm sim nyob rau xyoo tsis ntev los no", "tus saib" thiab "lub neej yav tom ntej ntawm poj niam txiv neej". Co-tsim los ntawm ob tus tsim kev lag luam influencers thiab tastemakers nrog kev sib koom ua ke 15 xyoo ntawm kev paub, SS15 sau 'Carpe Noctem' nta tshaj 60 daim nrog rau kos npe, cov qauv txheej sab nrauv ua ke nrog cov tawv zoo Italian tawv nrog cov kev ua haujlwm siab tshiab hnav cov khoom kim heev fabrics nrog rau kev sib tw. da dej trench, hydrophobic paj rwb nrog kev ua haujlwm siab nyiaj ntxuav thiab breathable antibacterial sneaker-net.
Cov duab muaj xws li geometrically txiav cov teeb meem tsaus nti, cov tsho T-shirts loj, cov khaub ncaws ua luam dej thiab cov ris luv thiab cov ris tsho.
Ada + Nik kuj tau tsim cov tshuaj ntsiav ntawm kev lag luam noir eyewear hauv kev koom tes nrog artisanal eyewear brand, Toyshades thiab lub tsho tawv tshwj xeeb hauv kev koom tes nrog NJOY hwm e-luam yeeb uas muaj lub hnab tsho NJOY.
Lub unveiling tau synchronized nrog lub premiere ntawm lub premiere ntawm lub luv luv art-tsev hom zaj duab xis 'Carpe Noctem' los ntawm Oz Thakkar thiab Ada + Nik, starring actors Oliver Walker (Atlantis) thiab Elarica Gallacher (Harry Potter) featuring Sam Alexander thiab Luca Ribezzo.
Keeb kwm kuj tau ua rau hmo no thaum Ada + Nik koom tes nrog kev sib koom tes ntawm lub sijhawm tiag tiag video app Vyclone los nthuav qhia txoj kev khiav hauv lub sijhawm tiag tiag los ntawm ntau lub kaum sab xis rub tawm rau lub hom phiaj kev sib raug zoo. Lub ntiaj teb no-thawj yog lwm qhov piv txwv ntawm yuav ua li cas Ada + Nik pioneers multi-platform creativity thiab marketing innovation. Taylor Kahan, VP ntawm Los Angeles raws li lub koom haum kev lag luam digital Crowdsurf tau hais tias, "Peb xav ua haujlwm nrog Ada + Nik kom coj lub ntiaj teb no ua ntej rau lub neej vim lawv yog cov hom lag luam uas tsis ntshai ntawm kev thawb ciam teb thiab teeb tsa lawv tus kheej los ntawm kev hloov pauv digital. ”
Cov qhua kuj nyiam monochrome cocktails los ntawm CIROC thiab haus NJOY e-luam yeeb thaum muaj kev sau, styled los ntawm Alexis Knox nrog cov qauv casting los ntawm Jay Best.
Lub 'Carpe Noctem' khiav qhia los ntawm Ada + Nik ntawm St Martins Lane Hotel tau txhawb nqa los ntawm NOJ hwm e-luam yeeb, lub ntiaj teb thawj lub koob yees duab kev sib raug zoo, cov Q, Thompson London khoom kim heev jewellery, Tus ciav , kev zoo nkauj molecule thiab inhibitif rau txiv neej.
Cov yeeb yam kuj tau nthuav tawm lub hnab los ntawm cov khoom kim heev tawv cov khoom lag luam Mark Giusti thiab khau khoom kim heev los ntawm Royaums - muab qhov zoo tshaj plaws hauv kev nplij siab rau cov neeg uas nkag siab cov lus ntawm cov khoom kim heev, nrog kev tu los ntawm AOFM.
Lub caij no Ada + Nik kuj koom nrog Avery Dennison RBIS los ua ke cov duab hluav taws xob hloov hluav taws xob tsim rau hauv kev sau. Avery Dennison RBIS yog tus thawj coj thoob ntiaj teb hauv kev daws teeb meem kev hnav khaub ncaws thiab khau, muab cov kev daws teeb meem ntse, muaj tswv yim thiab ruaj khov uas ua kom cov khoom lag luam zoo thiab cov khw muag khoom thoob ntiaj teb.
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