Saib ze dua ntawm lub caij nplooj zeeg thawj zaug (thiab feem ntau extravagant) kev sib koom tes tsim qauv. Unvealing The New Collab TOGA ARCHIVES x H&M.
Kev tos tag lawm. Tsuas yog lub lis piam mus txog thaum TOGA ARCHIVES x H&M tawm. Thiab koj yuav tsum xav li cas? Xav txog koj cov khaub ncaws txhua hnub. Tom qab ntawd ntxiv cov khoom sib xyaw npaj txhij txog, cov hlaws dai ntawm qhov chaw uas lawv "yuav tsum tsis yog", thiab txiav qhov qhov uas koj xav qhia koj cov tawv nqaij. Nws tuaj yeem ua suab nrov, tab sis nws yeej txaus siab heev. Thaum koj pom tias txhua lub tsoos tsho muaj lub hwj chim hloov mus rau cov xwm txheej tshwj xeeb, koj yuav pom tias tus qauv tsim tau zoo npaum li cas.
Cov khoom raug xaiv li cas rau H&M kev koom tes?
"Kuv tau tsom mus rau cov khoom uas ua raws li cov khaub ncaws hnav txhua hnub, zoo li cov khaub ncaws. Classic tej daim uas kuv sim los tsim ib tug tshiab foundations rau. Lub kaum sab xis tshiab los saib cov khoom niaj hnub no. "
Cov tshuaj ntsiav nrog Yasuko Furuta's Tokyo-raws li daim ntawv ywj pheej yuav tshaj tawm hauv cov khw muag khoom thoob ntiaj teb thiab ntawm hm.com thiab cov phiaj xwm tau tsim los ntawm Jane How thiab yees duab los ntawm Johnny Dufort "tawm tsam cov nyom, kev ua phem ua qias neeg ntawm London's Barbican Estate".
Kev sau nws tus kheej muaj ntau tus Toga nyiam xws li "hybridised trench coats, deconstructed shirts, plissé skirts, exacting tailoring and exuberant accessories".
Rau cov txiv neej, peb pom cov staples classic zoo li V-caj dab jumper (tab sis pob tshab), sweatshirt (nrog rau lub qhov txiav), ib lub tsho bomber featuring vintage scarf print (ntxiv rau cov ntaub ntawv txiv ntseej uas folds mus rau hauv lub hnab nqa-txhua qhov chaw. ) thiab brogue khau boots (nrog qhov). Cov ntsiab lus zoo kawg nkaus uas tsis tuaj yeem tsis pom.
"Kuv tau txaus siab rau cov txheej txheem ntawm kev txiav cov khoom tseem ceeb ntawm cov khaub ncaws, tab sis nrog txoj hauv kev sib txawv ntau dua li punk. Lub tswv yim tom qab TOGA daim yog tias tus neeg hnav tuaj yeem tswj tau qib ntawm lub cev raug. Lawv tuaj yeem xaiv kom muaj cov tawv nqaij liab qab hauv qab lub qhov hauv lawv daim tiab lossis hnav ris hauv qab. "
Menswear suav nrog cov khoom xws li lub tsho xiav kab txaij thiab pob tshab V-caj dab jumper, "reworked hauv ntse txiav thiab iridescent colourways feem, yooj yim khub nrog ib tug chain-link caj dab los yog ib tug reversible bomber tsho nrog ib tug vintage scarf hauv ob sab phlu".
˝Kev txiav txim siab ntau npaum li cas ntawm lawv lub cev yuav tshwm sim, tsis yog vim kev cia siab, tab sis hloov qhov lawv nyiam.˝
Yasuko Furuta, tus tsim thiab tsim ntawm TOGA
Yam khoom twg los ntawm kev sau yog koj nyiam?
"Lub tiab dub thiab dawb khi nrog lub qhov! Nws yog ib qho qauv uas kuv tau ua haujlwm rau ntau xyoo, thiab yog tias nws tuaj yeem tau txais kev pom zoo thoob ntiaj teb los ntawm cov neeg tuaj saib dav dua, qhov ntawd yuav zoo kawg. Kuv txaus siab rau qhov kev xav ntawm kev muab cov poj niam xaiv qhov ntau npaum li cas ntawm lawv cov tawv nqaij lawv nthuav tawm. Lub qhov ntawm lub tiab yog ib feem ntawm lub tswv yim no, muab cov poj niam lub koom haum tshaj qhov no. Kev txiav txim siab ntau npaum li cas ntawm lawv lub cev yuav tshwm sim, tsis yog vim qhov kev cia siab, tab sis qhov lawv xav zoo li cas. "
Nws yog ib qho tseem ceeb rau TOGA los tsim cov khaub ncaws uas yuav kav ntev thiab kav ntev - qhov no siv rau txhua yam ntawm kev tsim mus rau kev xaiv cov khoom. Qhov tshwj xeeb zoo li no yog tsim los ntawm Lub Luag Haujlwm Wool Standard (RWS), rov siv dua polyester thiab Naia ™ Rov ua dua acetate (ib daim ntaub ua los ntawm 60% sustainably sourced wood pulp thiab 40% certified recycled plastics). Tsis tas li ntawd, cov brooches thiab qhwv ntsej yog tsim los ntawm cov khoom siv zinc.
Koj xav li cas txog kev zam zoo dua?
"Kuv xav tias qhov tseem ceeb tshaj plaws uas kuv tuaj yeem ua tau ntawm TOGA yog tsim cov khaub ncaws uas yuav kav ntev thiab kav ntev, uas tib neeg yuav nyiam ntau dua li ib lub caij. Sab nraum lub khw TOGA, peb kuj muag cov khaub ncaws vintage. Kuv xav tias TOGA khaub ncaws yuav yog vintage zam yav tom ntej. Tias tib neeg yuav xav tias nws yog ib yam dab tsi tshwj xeeb thiab nug, 'Vim li cas lawv thiaj li ua li no?'
TOGA ARCHIVES x H&M sau yuav muaj thoob ntiaj teb hauv cov khw muag khoom xaiv thiab ntawm hm.com thaum lub Cuaj Hlis 2. Qhia koj li kev saib nrog #TOGA_ARCHIVESxHM ntawm Instagram thiab Twitter kom muaj sijhawm los ua yeeb yam.
Duab ntawm @hm_man