Casely-Hayford tau tsim ib qho kev kos npe ntawm kev sib haum xeeb ntawm cov txiv neej thiab kev ua kom zoo nkauj, imbued nrog kev txhaj tshuaj ntawm lub zog nyoos ntawm London txoj kev coj noj coj ua. Lub London yug & raws li leej txiv thiab tus tub tsim duo tsim Casely-Hayford hauv 2009 los qhia lawv lub zeem muag ntawm London style rau cov neeg tuaj saib thoob ntiaj teb. Lawv kos npe saib fuses sportswear nrog tailoring thiab siab kos duab nrog txoj kev kab lis kev cai, pom tau hais tias los ntawm combining lub finest craftsmanship nrog tshiab technology. Muaj ob qho tib si kawm ntawm St. Martins, Joe yog yav tas los Creative Director ntawm Gieves & Hawkes, 200 xyoo Savile Row tuam txhab. Yav dhau los nws tau khiav nws daim ntawv lo rau txiv neej thiab poj niam. Tom qab kawm tiav hauv Keeb Kwm Kev Ua Yeeb Yam ntawm Courtauld Lub Tsev Kawm Ntawv, Charlie tau kawm nyob rau hauv nws txiv thaum styling musicians los ntawm British band The xx rau hip hop artist Nas.
Lub hom phiaj tau tsim muaj thoob ntiaj teb raws li hauv qab no, uas muaj xws li cov kws ntaus suab paj nruag James Blake, Mos Def thiab Drake rau cov thawj coj thiab cov neeg ua yeeb yam xws li Steven Spielberg, Robert Downey Jnr thiab Michael Fassbender thiab muag hauv khw tshwj xeeb thoob plaws ntiaj teb. Nws tau raug tshaj tawm hauv cov ntawv tshaj tawm xws li New York Times thiab Nyiaj Txiag Sijhawm rau i-D magazine thiab Dazed & Confused.
Lub hom phiaj kev ua yeeb yam debut catwalk tau tshwm sim thaum Lub Ib Hlis 2014 rau kev qhuas tseem ceeb thiab tau piav qhia los ntawm i-D magazine li
'Qhov kev ua tiav tshaj plaws ua ntej London Collections: Cov txiv neej yuav pom.'