Ụdị Mathias Lauridsen na Jake Davies na-ejikọta H&M na-ere ahịa Swedish ọzọ. N'igosi ihe kachasị mma nke H & M, Mathias na Jake na-abanye na studio maka foto ndị dị mfe, na-ekpughe akara azụ nke t-shirts, sweatpants na ndị ọzọ.