Aha ya bụ 'Falling Softly' MASS' nchịkọta nke abụọ na-eweta obi ụtọ ọhụrụ, agụụ mmekọahụ na nnwere onwe na uwe ndị nwoke. Site n'ike mmụọ nsọ site na paratroopers, onye mmebe Mass Luciano kpebiri ịmepụta otu uwe na-egbo mkpa nke onye na-anụ ọkụ n'obi, onye na-arụsi ọrụ ike, nke oge a nwere echiche nke njem na-enweghị atụ.
Akara MASS 'Nchịkọta nke abụọ akpọrọ, 'Falling Softly', na-eweta obi ụtọ ọhụrụ, nnwere onwe na ịrata n'uwe ndị nwoke. N'ịbụ onye sitere na paratroopers na ihe ncheta ya nke na-etolite na ezinụlọ ndị agha, onye na-arụkọ ọrụ na onye mmepụta Mass Luciano kpebiri ịmepụta otu uwe na-egbo mkpa nke onye na-anụ ọkụ n'obi, onye na-arụsi ọrụ ike, nke oge a, bụ onye nwere mmetụta na-enweghị atụ nke njem. Ọ masịrị anyị ịkpọ ya, MASS Trooper.
N'ezie na MASS Branded, nkwuwa okwu nke ụdị nwoke dị mkpa, ya mere ịkpụ na uwe ndị dị mma - sitere na sweatpants na mesh shorts na-ejikọta sweatshirts na jaket bombu - na-arụ ọrụ iji gbasaa ubu, jupụta n'obi na steepụ n'úkwù. iji nweta oke nwoke, anya egwuregwu. Dị ka mantra a si dị, MASS Branded ewerela nzọụkwụ ọzọ gaa n'ihu nchịkọta a site n'itinye ihe okike, usoro ihe owuwu iji mepụta eriri parachute na uwe mwụda na-enweghị aka, nke na-eme ka ogwe aka ahụ pụta ìhè mgbe ọ na-ekpughe naanị akpụkpọ ahụ kwesịrị ekwesị n'akụkụ akụkụ. afo.
A sị ka e kwuwe, nwoke nwere obi ike ịwụpụ n'ụgbọelu bụ nwoke na-enweghị oge ọ bụla na-egosi ntakịrị akpụkpọ anụ - echiche nke MASS Branded na-aga n'ihu na-egbu egbu dị ka a hụrụ na Mgbakọ Sweatshirt na armor pleated panel ubu na strategically. etinyere ntupu nke na-ezochi ma na-ekpughe ebe ziri ezi nke torso, yana uwe elu Grag a kpara akpa nke nwere ogwe azụ na-adọrọ adọrọ ma na-atụgharị. "Ọ dị mkpa ka anyị wepụta ụzọ ọhụrụ nke ịrụ ọrụ na ntupu na akwa teknụzụ dị elu, ebe ị na-edebe ihe ịchọ mma nke ụdị ejiji n'okporo ámá," ka onye na-arụkọ ọrụ Antoni d'Esterre (onye nchoputa) na-ekwu.
Ihe ọzọ dị mkpa nke 'Falling Softly' bụ ka esi ejikọta ibe ya ngwa ngwa ma tinye ya n'ime uwe gị kwa ụbọchị. Agba monochrome na mmata maka ikwado na-agbanwe ndị a emelitere, nkọwa zuru ezu ka ọ bụrụ mpempe nkwupụta na-adịte aka. N'elu nke ahụ, a na-emepụta uwe ndị ahụ iji nweta ihe pụrụ iche, silhouette a haziri ahazi na-enweghị imebi nkasi obi, si otú a na-edobe ezi echiche nke okomoko a na-atụ anya site na akara ngosi akwa okporo ámá dị elu.
Ihe gbasara Akara MASS
MASS Ejiri akara bụ akwa akwa akwa n'okporo ámá na-achọ ịkwanye oke maka ndị ikom obodo mepere emepe na-achọ iji ejiji na-adịghị mma na-enweghị ejiji. Ewepụtara dị ka mkpokọta capsule nke iberibe iri na abụọ, a haziri ụdị ọ bụla ka ọ bụrụ ihe dị iche iche, dị mma na nke dị mfe ịgwakọta na ụdị ndị ọzọ, na-ewere ihe ndị bụ isi kwa ụbọchị maka ụmụ nwoke ma na-atụgharị ha ka ọ bụrụ mpempe nkwupụta dị mfe iyi. N'ịbụ onye meriri aha Lane Crawford n'oge na-adịbeghị anya 'The Next New Menswear Designer' na 2016, ika ahụ na-aga n'ihu na-aga n'ihu iji bụrụ olu na-aga n'ihu ma na-enwe mmetụta na ejiji mgbe ọ na-arụ ọrụ nanị na ndị na-ere ahịa na-ekerịta ọhụụ ha.
Emere na Hong Kong
Akara MASS bụ otu n'ime ụdị mpaghara ole na ole emebere na nke emere na Hong Kong. "Maka anyị, ọ dị mkpa ịme ngwaahịa a na mpaghara. Enwere echiche nke mpako banyere iso ndị omenkà nwere nkà na-arụkọ ọrụ na-arụ ọrụ na obodo, "ka onye nrụpụta ọrụ Antoni d'Esterre na-ekwu.
Banyere Mass Luciano - Onye nrụpụta
Mass Luciano arụwo ọrụ na ụlọ ọrụ ejiji ihe karịrị afọ 13, na-emepụta maka ụdị mba ụwa dịka GUESS, Rock & Republic nke Victoria Beckham na Lee Jeans. Site na Puerto Rico, o birila ma rụọ ọrụ na Los Angeles, Florence na ugbu a Hong Kong. Mass Luciano bụ onye na-eji ejiji na onye na-ede blọgụ na-enye aka maka wannabemag.com, ebe ọ na-ede maka ejiji na ụdị ụmụ nwoke ma na-akwalite ụdị ọhụrụ sitere na Hong Kong na mba ọzọ.
Banyere Antoni d'Esterre - Suit okike
Antoni d'Esterre sitere na ụlọ ọrụ mgbasa ozi, na-arụ ọrụ maka Saatchi & Saatchi, Leo Burnett na 133, ebe ọ na-achịkwa ụdị dị ka Lancome, Cartier, Ray-Ban, Biotherm na Vidal Sassoon. Ọ bụ onye na-ese foto na-abịa, onye ọrụ ya gosipụtara na mbipụta na mgbasa ozi n'ịntanetị dị ka Fashionably Male, HUF Magazine, Narcissus, Kaltblut, Plug Magazine na Time Out.
www.massbranded.com
kredit
- FotoAntoni d'Esterre (IG @theadddproject)
- ModelTony (@tonybck)
- StylingMass Luciano (IG @massluciano)
- Clothes MASS (IG @mass_branded)