H&M kwuputara taa na ọ na-ewepụta mkpokọta capsule nke nwere nganga mbụ ya, si otú a na-eme akụkọ maka ika ha. Nkwupụta ahụ kwetara na nchịkọta ahụ bụ oge mbụ ika ahụ mepụtara ihe jikọrọ ọnụ iji kwado obodo LGBTQ.
Ahịrị ahụ, ga-apụta na Mee 31, ga-agbada n'oge maka ọnwa nganga, nke a na-eme na June ọ bụla. O juputara na tees mara mma, elu ihe ọkụkụ, denim, ọbụna uwe ogologo ọkpa tuxedo nwere agba nwere agba agba. Ọ nwere ike ịbụ na H&M;, bụ onye nọ na mmiri ọkụ n'oge na-adịbeghị anya maka ire ngwaahịa ndị yiri ka ọ na-emegide nke mkpali ha na ntinye ka ukwuu, na-atụgharị akwụkwọ ọhụrụ?
The '70s vibes na-eme ka anyị na-eche nke mbụ mba nganga njem, n'oge na-adịghị mgbe 1969 Stonewall Riots na New York, otú ọ na-egosi H & M; na-asọpụrụ LGBTQ akụkọ ihe mere eme mpako.
Mgbe a jụrụ ya ihe kpatara ịmalite ugbu a, Andreas Lowenstam, Onye isi nke Menswear Design, gwara WWD, "H&M; kwenyere na onye ọ bụla nwere ikike ịhụ onye ha chọrọ n'anya. Anyị nwere olile anya na ndị mmadụ nwere ike iji mkpokọta H&M;'s Pride mee mmemme nkwenye ha nwere n'ịhụnanya nha anya."
N'oge mmalite, H&M; emeputala mgbasa ozi mgbasa ozi kwekọrọ na mmekorita ya na Magazin OUT: ihe mmetụta mmetụta akpọrọ Pride Out Loud. Mgbasa ozi ahụ nwere skier freestyle Olympic, Gus Kenworthy; onye na-egwu egwu pop, Kim Petras; ihe nlereanya na onye na-akwado ọrụ, Gabrielle Richardson; rapper na dọkpụrụ onye na-eme ihe nkiri, Aja; na ihe nlereanya Shaun Ross.
Na Mee 31, nchịkọta zuru ezu ga-adị na ntanetị yana na H&M; na-echekwa na mba na Canada.
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