Ụdị uwe ojii na-enupụ isi nke Britain Ada + Nik mechiri ụbọchị mbụ nke mkpokọta London: Ndị ikom nwere dike ha na-egosi oge opupu ihe ubi Summer 2015 runway show 'Carpe Noctem'.
N'ime ihe na-erughị otu afọ, London's first noir menswear duo Ada + Nik, nke Ada Zanditon na Nik Thakkar, aghọwo ihe a na-ekwukarị banyere ọhụrụ ika n'oge a na nkwado nke ndị ama ama site na aha gụnyere Miley Cyrus.
Ihe ngosi a juputara n'ahịrị n'ihu nke ndị na-eme ihe ụtọ ejiji gụnyere Miles Aldridge, Chris Mears, Ella Catliff, Oliver Walker na Elarica Gallacher. Ihe nkedo pụtara ìhè nke ụdị nwoke gbadara na catwalk gụnyere ọtụtụ ejima nwere ogologo ntutu a na-ekwusi ike - nke butere n'ahịrị ikpeazụ a na-ekwukarị nke ụbọchị.
N'ịbụ onye batara n'ụwa na otuto dị egwu na LC: M na June 2013, Ada + Nik ka a kọwara dị ka "ahịrị uwe nwoke ọhụrụ na-enye ume ọhụrụ na-apụta n'afọ ndị na-adịbeghị anya", "ndị na-ekiri" na "ọdịnihu nke uwe nwoke". Ndị nrụpụta ụlọ ọrụ abụọ guzobere na ndị na-atọ ụtọ nwere ahụmịhe afọ iri na ise jikọtara ọnụ, mkpokọta SS15 'Carpe Noctem' nwere ihe karịrị 60 iberibe gụnyere mbinye aka, uwe elu ụlọ na-ejikọta akpụkpọ anụ Italiantali dị elu yana akwa akwa okomoko dị fechaa dị elu gụnyere elu-cycled. trenchi nke ịsa ahụ, owu hydrophobic nwere ncha ọla ọcha dị elu yana ụgbụ sneaker na-eku ume.
Ụdị ahụ gụnyere ihe dị iche iche gbara ọchịchịrị ji geometrically gbutuo, T-shirts karịrị akarị, uwe igwu mmiri na mkpirisi na uwe ogologo ọkpa ahaziri.
Ada + Nik emepụtala ahịrị akwa mkpuchi mkpuchi mkpuchi azụmahịa na mmekorita ya na akara anya anya artisanal, Toyshades na jaket akpụkpọ anụ pụrụ iche yana mmekorita ya na NJOY premium e-cigare na-egosipụta akpa NJOY ahaziri.
Emekọrịta ihe ngosi ahụ na mmalite nke obere ihe nkiri ika ụlọ nka 'Carpe Noctem' nke Oz Thakkar na Ada + Nik, ndị na-eme ihe nkiri Oliver Walker (Atlantis) na Elarica Gallacher (Harry Potter) gosipụtara Sam Alexander na Luca Ribezzo.
Emekwara akụkọ ihe mere eme n'abalị a mgbe Ada + Nik jikọtara ọnụ na ngwa vidiyo ozugbo Vyclone iji gosipụta ihe ngosi runway ozugbo site n'akụkụ dị iche iche ebugoro na nyiwe mmekọrịta nke ika ahụ. Ụwa a-mbụ bụ ihe atụ ọzọ nke otú Ada + Nik si asụ ụzọ multi-platform creativity na ahịa ọhụrụ. Taylor Kahan, VP nke Los Angeles based digital marketing agency Crowdsurf kwuru, "Anyị chọrọ ka anyị na Ada + Nik na-arụkọ ọrụ iji mee ka ụwa a bụrụ nke mbụ na ndụ dịka ha bụ akara nke na-atụghị egwu ịkwanye ókèala na ịtọpụ onwe ha iche site na mmepụta dijitalụ. ”
Ndị ọbịa nwekwara mmasị na mmanya monochrome nke CIROC ma na-ese sịga e-cigare NJOY ka ha na-ahụ mkpokọta ahụ, nke Alexis Knox mere ya na ihe nkedo nke Jay Best.
Ihe ngosi runway 'Carpe Noctem' sitere na Ada + Nik na ụlọ oriri na ọṅụṅụ St Martins Lane bụ ndị kwadoro ya. NJOY sịga e-cigare adịchaghị, igwefoto ọha na-emepe emepe mbụ n'ụwa, nke Q, Thompson London ihe ịchọ mma okomoko, Isi iyi , mma molekul na inhibitif maka Ụmụ nwoke.
Ihe ngosi a gosikwara akpa site na ngwaahịa akpụkpọ anụ okomoko Mark Giusti na akpụkpọ ụkwụ okomoko nke Royaums - na-enye nkasi obi kacha mma maka ndị ghọtara asụsụ okomoko, na-eji ejiji nke AOFM.
Oge a Ada + Nik sokwa n'òtù Avery Dennison RBIS iji jikọta atụmatụ ịnyefe ọkụ ọkụ na mkpokọta. Avery Dennison RBIS bụ onye ndu zuru ụwa ọnụ na ngwọta uwe na akpụkpọ ụkwụ, na-enye ngwọta nwere ọgụgụ isi, ihe okike na nke na-adịgide adịgide nke na-eme ka arụmọrụ nke ụdị na ndị na-ere ahịa n'ụwa dum dịkwuo elu.
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