Ku LondonCollections: Amuna, awiri opanga zida zakuda zaukadaulo Ada Zanditon ndi Nik Thakkar adavumbulutsidwa Ada + Nik SS16: SYN kudzera mu Immersive Experience - dziko lotsogola la Ada + Nik - m'malo osungiramo malo apadera mkati mwa London's West End (nyumba yatsopano ya British Fashion Council ya Fashion Week).
SYN, kutanthauza "kuthandizana" kapena "ndi" m'Chigiriki - chophiphiritsa cha Ada + Nik kuphatikiza chizindikiro (emoji: +) inali yofala m'mbali zonse za ulendo wa awiriwa a SS16, kutsitsimutsa maganizo a momwe timachitira. pitilizani kukhala ndi moyo wabwino.
Kuwongolera zachikhalidwe komanso masomphenya opangidwa ndi zaluso nyengo ino, awiriwa apanga SYN:
Zosonkhanitsa zidutswa 60 zokhala ndi siginecha, malingaliro ndi njinga zapamwamba zachikopa, zochulukirapo zanthawi yachilimwe zapamwamba zimalekanitsa kuphatikiza ma t-shirt ndi malaya aatali ndi aafupi, zovala zakunja zopepuka zaukadaulo kuphatikiza zoponya mabomba osinthika ndi ma jekete aukadaulo osalowa m'shawa komanso chitukuko cha kusindikizidwa kwakuda kokhala ndi dziko la dystopian lolumikizidwa pawindo la SYN (chizindikiro cha Ada + Nik kuphatikiza). Ada + Nik apanganso jekete lachikopa lachikopa lachikopa lomwe lili ndi zolembera za bespoke zokhala ndi cholembera chapamwamba cha Montegrappa.
Nsalu zaukadaulo komanso zokhazikika zimaphatikiza jersey yokutira labala, chikopa chamwanawankhosa, denim yoluka pamanja, modal yosalala komanso thonje wamba.
Kanema wopangidwa ndikutsogozedwa ndi Ada + Nik ndi Jonathan Harris wokhala ndi wosewera Duran Fulton Brown akupereka vesi logwira mtima komanso landakatulo lolembedwa ndi Ada + Nik limodzi ndi Yrsa Daley-Ward ndi B.A. Zanditon komanso kutengera zokambirana zomwe zidayamba pakati pa Ada ndi Nik, kuti awiriwa akuyenda kunja kuchokera kudziko lapansi. SYN ikuwonetsa gawo lachisanu m'nkhani yomwe ikupitilira ya makanema a Ada + Nik omwe adayamikiridwa kwambiri, kusankhidwa kwa mphotho ndi ma premieres (ASVOFF, Interview Magazine, Rankin, NYLON, Hypebeast, Dries Van Noten).
Zochitika Zam'madzi ku London Collections: Amuna-ulendo wamdima komanso wamakanema kupita kuukadaulo waukadaulo waukadaulo udakulitsa zenizeni za GRUNK (Greco- Roman Punk) ndi ngwazi ya Ada + Nik m'chipululu chamchenga wakuda pakati pausiku. Alendo anasangalala ndi chochitikachi pamene akumwetsa Haig Club, kachasu watsopano wa Single Grain Scotch wopangidwa mogwirizana ndi David Beckham, ndi BLK Water - madzi amchere oyambirira opangidwa mwachilengedwe onse omwe ali ndi mchere.
Tekinoloje yogwirizana ndi wotchi ya Motorola's MOTO360. Kutsatira mgwirizano wopambana wa AW15, Motorola idasankha nkhope yowoneka bwino ya Ada + Nik kuti ivalidwe ku London Collections: Amuna akuwonetsa ndikuwonetsa mufilimu ndi zithunzi za kampeni zomwe zipezeka kuti mafani azitsitsa.
Othandizana nawo a SYN Immersive Experience
Motorola MOTO360 (ukadaulo), Claire Luxton (zojambula ndi zomangamanga), Last Japan (sonic curation), Ex Idolo (private blend immersive fragrance), BLK Water ndi Haig Whisky (zamadzimadzi ozama), Palladium (nsapato), Hemsely London (paketi yakumbuyo mgwirizano), Danny Defrietas (kudzikongoletsa), Nicco Torelli (makongoletsedwe), Kevin McDaid (zithunzi za kampeni ndi lookbook), Montegrappa (chithunzi ndi bespoke Ada + Nik kwa Montegrappa jekete lachikopa), Richard Thornn (kupanga zochitika).
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