H&M adalengeza mgwirizano wake woyamba wa chikondwerero ndi Coachella Valley Music & Arts Festival. H&M ikupitiliza chaka chawo chachisanu ndi chimodzi monga othandizira chikondwererochi potengera mgwirizano wawo pamlingo wina ndikupanga gulu loyamba lamtundu wake lodziwika bwino. Mgwirizanowu ukupitilira kusonkhanitsa, gawo lina lazogulitsa zachikondwerero zomwe zagulitsidwa zidzaperekedwa ndi H&M. The H&M amakonda Coachella zosonkhanitsa zidzapezeka pa hm.com komanso m'masitolo pafupifupi 350 ku North America kuyambira pa Marichi 19 komanso padziko lonse lapansi pa Marichi 26.