Zaka makumi ndi zaka zambiri zovala zamasewera zakumana ndi mafashoni ndi zosiyana, zolimbikitsa chimodzi ndi chimodzi. Bungwe la Nike la ku America lomwe limagwira ntchito pakupanga, kupanga, kupanga, kutsatsa komanso kugulitsa nsapato padziko lonse lapansi linafalitsa mgwirizano woyamba ndi wopanga mafashoni Riccardo Tisci.
Monga gawo la chikondwerero cha Chilimwe cha Masewera, NikeLab imagwira ntchito limodzi ndi wopanga komanso wotsogolera wolemekezeka Riccardo Tisci kuti asokoneze malingaliro achikhalidwe ophunzitsira nsapato ndi zovala. Ndili ndi masilhouette ndi zithunzi zatsopano zolimba mtima, NikeLab x RT: Training Redefined collection imakwatitsa masomphenya a kulenga a Tisci ndi zida za Nike komanso chidziwitso chamasewera.
"Zosonkhanitsazi zikuyimira njira yatsopano yoganizira za Riccardo," akutero Mtsogoleri Wamkulu wa NikeLab Jarrett Reynolds. "Idapangidwa kuti igwire ntchito, yomwe ndi gawo lachilendo kwa iye. Koma ndiye kukongola kwa mgwirizano - titha kuthandiza Riccardo kudziko lamasewera, lomwe ndi ukatswiri wathu. Kumbali ina, masomphenya a Riccardo anakankhira mapangidwe athu kumalo omwe sitikanafika tokha. "
Kulimbikitsidwa ndi othamanga omwe amaphunzitsidwa pampikisano womaliza wachilimwe, choperekacho chimagwiritsa ntchito matekinoloje a Nike monga Dri-FIT ndi Flyknit. Kuphatikiza apo, ma silhouette amakono amapereka njira zatsopano zogwirira ntchito. Mwachitsanzo, NikeLab Kaleidoscope Dri-FIT 2-in-1 Short x RT imaphatikiza magwiridwe antchito a mathalauza autali ndi masitaelo aakabudula. Ngakhale zigawo ziwirizi, chovalacho chimakhala ndi lamba limodzi lokha kuti likhale losokoneza zero.
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"Zinali zochititsa chidwi ... pang'ono chabe ndondomeko yovuta chifukwa kupanga chinachake chomwe chiri champhamvu kwambiri, kuchita masewera ndi kuchita ntchito, ndikupangitsa kuti chizindikirike mwamphamvu - ndondomeko ya mafashoni - sikophweka," akutero Tisci. “Koma tapeza chinthu chodabwitsa. Pali zosangalatsa zambiri. ”
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NikeLab x RT: Training Redefined itulutsa m'magulu awiri apadera a makapisozi okhala ndi zokongoletsa mosiyanasiyana. Yoyamba imakhala ndi siginecha yamtundu wa Tisci wakuda ndi woyera. Chachiwiri chikuwonetsedwa ndi kusakanikirana kwapadera kwa zojambula zamaluwa ndi za kaleidoscope. Kusindikiza kwamaluwa kumaphatikizapo maluwa ochokera ku Oregon, nyumba ya Nike; Taranto, Italy, kwawo kwa Tisci; ndi Rio de Janeiro, nyumba yamasewera akuluakulu achilimwe. Zolemba zina zobisika za Tisci pazithunzi zamaluwa zimaphatikizapo nyenyezi ndi zigaza. Kusindikiza kwa kaleidoscope kumapereka chowerengera chowoneka bwino, chofananira ndi mawonekedwe oyandikana nawo.
NikeLab x RT: Training Redefined collection idzafika mu July 2016, ndi kutulutsidwa kwachiwiri komwe kukukonzekera mwezi wotsatira. Lowani pa nike.com/nikelab kuti mudziwitsidwe zopereka zikayamba kugulitsidwa.
Kampeni yojambulidwa ku New York yopangidwa ndi GE Projects yapadera padziko lonse lapansi pakupanga malo kwa makasitomala pakupanga mafashoni, kutsatsa, ndi kufalitsa magazini. Wolemba @gideonponte tsitsi lolemba Ward Stegerhoek, lopangidwa ndi Dick Page, lolembedwa ndi Daniel Doran. Kuwomberedwa ndi Inez ndi Vinoodh.
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