Tisci adapita patsogolo kuti agwe, akumangirira chiwonetserochi, akufotokozera masomphenya ake ndikubwereranso ku zovala zapamwamba zapamsewu zomwe amadziwika nazo.
Ndi zosonkhanitsa zomwe zikungoyamba kumene, Riccardo Tisci akadali pansi pa microscope ku Burberry, ndipo amayenera kugwira ntchito mofulumira - komanso poyera. Pali ogawana nawo omwe angasangalatse ndikugulitsa, 442 padziko lonse lapansi, kuphatikiza ma franchise ndi malo ogulitsira, ndi ng'oma ya T-sheti yamwezi, hoodie ndi zida zowonjezera zomwe zimagulitsidwa kudzera pa Instagram. Kampaniyo, yomwe ili ndi ndalama zogulira msika wa mapaundi 8 biliyoni ku London Stock Exchange, ilinso munjira yosinthira pansi pa wamkulu wamkulu Marco Gobbetti, ndi mapulani akulu akulu.
Tisci adapita patsogolo kuti agwe, akumangirira chiwonetserochi, akufotokozera masomphenya ake ndikubwereranso ku zovala zapamwamba zapamsewu zomwe amadziwika nazo. Mzere wake umakhala ndi malaya ovala otuwira kumbuyo kapena okhala ndi zipewa zazikulu zaubweya wotuluka kuchokera kumakolala. Anang'amba malaya a rugby ndi kuwasoka mu diresi, majekete achikopa achikopa okhala ndi mawu ang'onoang'ono ngati "Burberry si wabwino kwa inu" pansi pa mkono waubweya, ndipo anameta ubweya wa ubweya m'mphepete molimba ndi zikopa zachikopa zakuda. .
Wopangayo sanapangepo chinsinsi cha zolinga zake: Amafuna kuvala aliyense - amayi ndi ana aakazi, abambo ndi ana aamuna - ndipo imodzi mwa njira zodziwika bwino za kampaniyo yakhala kugulitsa zovala zapamutu kwa ogula. Tisci adati Lamlungu kuti Burberry ali pafupi "kuphatikiza, osapatula." Chiwonetsero chake cha mafashoni chinachitika ku Tate Modern m'zipinda ziwiri zosiyana kwambiri, chimodzi chosungira ndi konkire, ndi ana akukwera mozungulira scaffolding ndi chain-link fence fence kumakoma. Chinacho chinapangidwa ndi matabwa anzeru, onunkhira bwino, ndipo okhalamo amakhala ngati holo yapamwamba ya konsati. Nyimbo ziwiri zoyimba, zokhala zaka makumi angapo ndi malingaliro osiyanasiyana, zidabwera mothandizidwa ndi M.I.A.
Tisci adati nthawi zonse amadziwa kuti amalankhula ndi "mitundu iwiri yosiyana ya anthu, yamtengo wapatali komanso yofunikira. Munthu wokhwima mwauzimu amafunikira zinthu zosiyana ndi zimene munthu wachinyamata amafunikira.” Izi zikufotokozera chifukwa chake theka lina la zosonkhanitsazo linali lolunjika pazovuta zapadziko lonse lapansi, zokhala ndi zokometsera zambiri za amuna ndi akazi, kuphatikiza suti ya siketi yaubweya wa peacoat ndi malaya obiriwira a nandolo okhala ndi zaka makumi asanu ndi limodzi. Panali malaya opangidwa ndi mabulangete odziwika bwino komanso masikhafu atakulungidwa kumbuyo ndi masiketi achikopa, kapena zomangira za silika ndi zoluka.
Tisci ali ndi ntchito yayikulu yofananira m'manja mwake, pomwe masitolo padziko lonse lapansi akuyenera kukonzedwanso komanso kukhazikitsidwa kwatsopano ndi Barneys New York, osatchulanso madontho amisewu omwe akusunga ana - ambiri ku Asia - osangalala pa 17th. mwezi uliwonse. "Kwa ine, Burberry ndi moyo, si chizindikiro cha mafashoni ndipo imayimira dziko," adatero Tisci.
Kodi alipo? Ayi - koma ali panjira.