ndi NICK REEMSEN
Usikuuno ndi gawo lalikulu pakusinthika kwa Rag & Bone. Unali chiwonetsero choyamba chamsewu chomwe wopanga, komanso CEO yekhayo, a Marcus Wainwright adatenga uta yekha. David Neville, yemwe Wainwright adapanga naye dzina zaka 14 zapitazo, adasiya udindo wake mukampani koyambirira kwa chaka chino. Madzulowo adaphatikizanso kununkhira kwa Rag & Bone, komwe kudafika pakati pa Okutobala, kwa zonunkhira zisanu ndi zitatu.
Mofanana ndi nyengo yatha, zosonkhanitsa za amuna ndi akazi za Rag & Bone's Spring zinawonetsedwa motsatira. Nthawiyi, adatulukira muukadaulo wokhazikika womwe umakhala ndi mawonekedwe a nthambi ndi ma pixelated komanso mphambu yokhazikitsidwa ndi nyimbo ya Thom Yorke. Poyamba, chovalacho chinkawoneka chosagwirizana ndi chovalacho, makamaka kumbali ya amuna-kupatula phale lakuda lakuda, mzerewu unali wowongoka, ngakhale kuti pang'onopang'ono unali wowongoka komanso wothamanga kwambiri kuposa kugunda kwa Rag & Bone. Koma Wainwright ananenapo kanthu kuti apangitse wopenyererayo kuganiza kuti: “Ndi za kuyesa kupotoza zovala za ku America zongotchulidwa pang’ono zimene mwina aliyense wadwala nazo pang’ono . . . kalembedwe kake, kachitidwe kapalasa . . . Ndinkafuna kuwona momwe tingasinthire lingalirolo. "
Chomwe chinawonekera chinali chovala chosakanizidwa cha zovala zantchito-zamsewu, chodzaza ndi zoyambira zakutawuni monga ma terry sweatsuits ndi zipewa zakuda za baseball zokhala ndi logo za diamondi, zomwe Rag & Bone amagwiritsa ntchito mosamala. Wainwright adanena kuti zonsezo zidalankhula ndi zikhalidwe za mtunduwo - kusoka, kuvala zofunikira, zovala zaluso, zovala zankhondo - zomwe zidachita, ndipo zidachita bwino nthawi zina, koma munthawi zina, wina adatsala ndikudabwa: ndi chiyani? ndendende, zomwe zikunditsimikizira mazana angapo a madola kuti agule chinos kapena sweti la crewneck? Ndi chiyani chomwe chimalimbikitsa kusankha izi, mumsika wamakono wodzaza ndi anthu? Zina mwazosonkhanitsa za amuna zimafunikira kugwidwa kochulukirapo, chifukwa chomveka chokhalira kumbuyo.