John Richmond adatembenukira mkati, kusinkhasinkha mbiri yake, zokonda zake - komanso mtima wake wa punk.
Wopanga waku Britain uyu sanalole kutsekeka kwa Milan kufika kwa iye. Popanda poti apite, komanso kuti apiteko, a John Richmond adatembenukira mkati, kusinkhasinkha mbiri yake, zokonda zake - komanso mtima wake wa punk. "Ndidayang'ana komwe ndidachokera, DNA yanga. Lockdown idandipatsa nthawi yoti ndiime ndikuganiza, ”adatero.
Zosonkhanitsa za Richmond zokhala ndi unisex zinali ndi zonyansa, zowoneka bwino, zopanga-ndi-zokonza, kuchokera pa denim yopangidwa ndi patchwork yokhala ndi m'mphepete mwake komanso maunyolo ang'onoang'ono omwe amamangirira madiresi amadzulo mpaka tinthu tating'ono tolimba pa jekete ya baseball.
Anali ndi masomphenya amodzi kwa amuna ndi akazi, akuwaveka ma jekete oyera otayirira ndi nsalu zonyezimira zonyezimira pansi pa mkono umodzi, kapena madiresi opangidwa ndi nthenga ndi suti zopangidwa kuchokera ku nsalu ya siliva ya jacquard yokhala ndi mthunzi wa zinyama.
Onse awiri adavala zowoneka bwino zomwe Richmond adawakwapula nsonga zazitali za hoodie, malaya akuya a V-khosi, malaya ammanja a bokosi, kapena zopindika mokulirapo. Nsalu zosakhwima ndi mawonekedwe otayirira zidapangitsa kuti chosonkhanitsacho chikhale chowoneka bwino, cham'mphepete mwa nyanja ndikuwongolera kulimba konse kwa punk pakusoka.
Ndipo ngakhale zolimbikitsa zake zitha kubwerera mmbuyo zaka zambiri, wopanga akuyesera kukopa gulu laling'ono, kulimbikitsa bizinesi ya digito ndikulankhula mwachindunji kwa ogula.
Malinga ndi Mena Marano, wamkulu wamkulu wa Arav Group, yemwe ali ndi zilembo za Richmond, komanso mtundu wa Marcobologna ndi Silvian Heach, pali zoyeserera zingapo pantchitoyi.
"Cholinga chathu ndikupangitsa makasitomala kusangalatsidwa ndi ma pop-ups, makapisozi ndi mgwirizano. Tili ndi mwayi weniweni wochita zinthu mosiyana, "atero Marano kumbuyo kwawonetsero.
Tsamba latsopano la e-commerce lomwe lidayambika koyambirira kwa chaka chino, pomwe mzere wonunkhiritsa udzawululidwa mwezi wamawa pawonetsero wamalonda wapaulendo wa TFWA ku Cannes. Kampaniyo ikugwiranso ntchito pa lipoti lake loyamba lokhudzana ndi chikhalidwe cha anthu, ndipo Marano adati mtunduwo ukuyang'ana kuyanjana ndi ogulitsa omwe amagawana malingaliro ake okhazikika.