Zolemba zamasewera othamanga ndizodziwika bwino pofika pano: Wopanga omwe akungoyamba kumene komanso/kapena agulu lachipembedzo amakopeka ndi ogulitsa padziko lonse lapansi kuti apange gulu la "zambiri" zomwe zimasokoneza mitu yanjirayo kukhala zovala zomwe zitha kupangidwa mochulukira komanso zofikirika. kwa ogula m'misika padziko lonse lapansi. Ndipo . . . chochitika. Chimodzi mwazinthu zabwino zokhudzana ndi mgwirizano wa Erdem Moralioglu ndi H&M - woyamba komanso womwe adauyembekezera - ndikuti wasokoneza nkhaniyo m'njira zosiyanasiyana. Poyamba, zosonkhanitsira zomwe adayambitsa usikuuno ku Hollywood zidadzitamandira zatsopano. Ngakhale mawonekedwe a Erdem adasindikizidwa pano, ndipo panali zidutswa zingapo zomwe zimadziwika kuchokera kumagulu aposachedwa, chomwe chinali chodziwika bwino ndi njira zomwe Moralioglu adapezerapo mwayi wogwira ntchito kunja kwa njira yake yowonjezeramo mawu amtundu wake.
Mutu wankhani, ponena za chatsopanocho, chinali chakuti chiwonetserochi chinali chizindikiro choyamba cha Erdem Moralioglu: wopanga zovala za amuna. Maonekedwe ake opangidwa ndi utoto waubweya ndi ma tweed, zoluka pang'ono, zovala zakunja zolimba, ndi zidutswa za suti ndi pajama zokhala ndi maluwa amaluwa ndi brocade, zonsezi zimadzutsa chidwi cha khamu la anthu ochita zamatsenga kumapeto kwa sabata. Nyumba ya Chingerezi. (Nkhani yomwe idatengedwa ndi Baz Luhrmann, yemwe adapanga zosintha zaposachedwa pa Brideshead Revisited chifukwa cha filimu yaifupi yotsatizana ndi gululo.) Kaya zovala zachimuna zili pafupi ndi mzere wake waukulu, Erdem, zikuwonekerabe, koma zidzakhala zodabwitsa ngati mlengiyo sagwiritsa ntchito luso lazosoka lomwe wapeza kuno ku zovala zake zachikazi zomwe zikubwera m'nyengo zikubwerazi. Uku kunali kupambana kwenikweni mumgwirizanowu: Mwachilolezo cha H&M, Moralioglu adapeza kuti ulusi wokongoletsedwa ndi zovala zachimuna umagwirizana bwino ndi mawu ake a soigné womenswear.
Njira ina yomwe chotolerachi chidachoka pamawu anthawi zonse ogwirizana ndi kachitidwe kofulumira ndikuti idakhala yochedwa. Moralioglu si mlengi wotsogola kwambiri - adapanga chilankhulo chake kudzera kusinthika kwa odwala m'malo mongobwerezabwereza moyesera nyengo - kotero zinali zachibadwa kuti njira yake ingakhale kupanga zidutswa zokumbukira. Simunaganize kuti zovala izi zidapangidwa kuti zivalidwe kamodzi ndikutayidwa mosasamala, zomwe zimalimbikitsidwa ndi mfundo yoti Moralioglu adaumirira pamlingo waluso womwe munthu samangogwirizana ndi H&M. Zopekazo zinali zamtengo wapatali - jacquard yabwino, guipure, Harris tweed, ndi zina zotero. Panali zololera ku malonda—malaya a thukuta; kugogomezera mawonekedwe owoneka bwino; ndipo, m'ziwerengero zocheperako, kuchuluka kwakunyezimira kosasinthika. Koma mamvekedwe onse anali okwezeka, ndipo mokulira zosonkhanitsirazo zidakhala ngati chithunzithunzi cha momwe mzere wogulitsidwa kwambiri wa mzere waukulu wa Erdem ungawonekere. Palibe mantha: Zikuwoneka bwino. Zokoma, koma zokhala ndi malire okwanira komanso kukhazikika kuti mupewe claustrophobia. Ndipo zinali zabwino kuganiza kuti msungwana akubwera ku H&M kudzagula imodzi mwazovala zamaluwa zamaluwa, kapena mnyamata akugula jekete la suti kapena jasi, angakhale wokondwa kukhala pazidutswazo kwakanthawi. Ndipo kuti iwo adzapirira mayesero kwa nthawi.
Okonzeka kupeza: Erdem x H&M Menswear Collaboration34.052234-118.243685