Nyengo ino, pokondwerera chaka chake cha 10, Y-3 amaphatikiza zam'mbuyo ndi zam'tsogolo kuti apange matanthauzidwe omveka bwino komanso am'tsogolo a siginecha yake yamasewera. Zotsatira zake ndikuyembekezera zaka 10 zikubwerazi, osati kuyang’ana m’mbuyo zaka 10 zapitazo.
Zosonkhanitsa za Y-3 Spring/Summer 2013 zidafufuza zinthu zowoneka bwino za kukongola koyambilira kwa zilembo: zolemba zowoneka bwino za asidi; ma silhouette amphamvu, owoneka bwino; chithunzi cha mizere itatu; ndi zotsogola zazikulu mu nsapato ndi zovala. Yohji Yamamoto , wopanga zilembozo, anafotokoza za “kuyenda chakumbuyo m’tsogolo,” kusonyeza kukumbatira mopanda manyazi kwa zinthu zonse Y-3. Pamene zojambula za 3-D za Devan Harlan zinasintha malo a St. John's Center, zitsanzo zinayenda njira yopita ku nyimbo zoyambirira za Jiro Amimoto pamene gulu lakutsogolo la David Beckham, Michael Stipe, A$AP Rocky, Anton Yelchin, Brook Lopez, Isabel Lucas, Lupe Fiasco, Jesse Williams, Natasha Bedingfield, Casey Spooner, ndi Laure Shang anayang'ana. Chosonkhanitsacho chinkafuna kuunikanso cholinga choyambitsa Y-3: kufotokozera tsogolo lamasewera ndi masitayilo. Choyamba, izi zikutanthawuza kuphatikizika kwa zojambulajambula zokhotakhota ndi maso, zomwe zinapangidwa ndi Bambo Hayashi, wosindikiza wachifumu ku banja lachifumu la Japan (omwe adapanganso chosindikizira chamakono cha hibiscus chomwe chinapezeka mu Y-3's debut 2003 collection). Panthaŵiyi, Hayashi anapanga zithunzi zitatu—zotchedwa “Nthenga,” “Madzi,” ndi “Minga”—mumitundu yonyezimira ya lalanje, buluu, pinki, ndi yobiriwira. Zojambula izi zimazungulira chilichonse kuyambira ma mesh parks, zipewa za baseball, ndi masikhafu a silika kukatambasula zothina, tote za canvas, ndi magolovesi a ruffle. Momwemonso, Y-3 idagwiritsa ntchito mizere itatu ya adidas kuti ikhale yochititsa chidwi: kuyikongoletsa mosiyanasiyana pamalaya owuluka, masiketi otakata, ndi zida zolimba mtima.
Backstage, Beckham adagawana zomwe amakonda chizindikirocho. "Ndimayamikira kwambiri kuti adidas anali ndi masomphenya zaka 10 zapitazo kuti agwirizane ndi Yohji Yamamoto. Y-3 ndi kuphatikiza kwabwino kwamasewera ndi mafashoni - kuchita upainiya kotheratu."
Ponena za zosonkhanitsira, Bambo Yamamoto adati: "Chokhumba changa chinali ndipo ndikadali kupanga zovala zamasewera kukhala zokongola komanso zokongola. Ndi Y-3, tinapanga chinthu chomwe sichinakhalepo kale. Pambuyo pa zaka 10, tikuyambanso kukondana ndi mikwingwirima itatuyo. "
Adidas Board Member Global Brands, Erich Stamminger anawonjezera kuti: "Zaka khumi zapitazo, adidas ndi Yohji Yamamoto adayambitsa mgwirizano womwe unatsegula gawo latsopano la msika. Kupambana kwa Y-3 ndi chifukwa cha kukhulupirika kwa mapangidwe a Yohji ndi kutsimikizika kwa mtundu wa adidas. Mtundu wokhala ndi mikwingwirima itatu yokha ndi womwe ungachite izi. ”
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