ndi NICOLE PHELPS
Ndani akadaganiza zaka zitatu zapitazo, Stuart Vevers asanafike ku Coach, kuti tidzasonkhanitsidwa ku Pier 94 usiku wachisanu wachisanu kuti tiwonere chiwonetsero cha Pre-Fall cha lebel? M'kanthawi kochepa, Vevers wachita zamatsenga pamtundu wa cholowa cha America ichi: kupanga malaya ometa ubweya ndi jekete zomwe zatulutsa mitundu yonse ya makope ndikupangira mascot a T. rex, Rexy, omwe mumawona mtawuni yonse-pa malonda oyimitsa mabasi. ndikulendewera ngati zithumwa zochokera m'zikwama za akonzi. Mwezi watha, chiwonetsero chatsopano cha Coach 20,000-square-foot chinatsegula zitseko zake pa Fifth Avenue. Osati njira yoyipa yochotsera chaka cha 75 chamakampani, koma usikuuno chinali chikondwerero chenicheni.
Monga Mngerezi, Vevers ali ndi chitsime chakuya cha chidwi komanso chikondi ku America. Izi, ndi njira yodziwikiratu yokonzanso. Zowotchedwa kuzinthu zawo, zosonkhanitsa zake zimakhala zongosewera matumba ndi nsapato, komanso, kuwonjezera, zovala zakunja zoyendetsedwa ndi chikopa, zokhala ndi mawu omveka bwino ndi madiresi otsekemera kuti azisakaniza. Koma nthawi iliyonse amapeza njira yatsopano. Nyengo ina ndi nsapato za ng'ombe-atavala atsikana a ku prairie, yotsatira ndi makanda okonda njinga za Elvis. Pre-Fall inali misala yake yodabwitsa kwambiri mpaka pano, kuyambira pomwe adayika zosonkhanitsira za amayi ndi abambo panjira. "Kuphatikiza zosonkhetsa zidatipangitsa kulingalira za mgwirizano ndi chiyembekezo," adatero Vevers. "Izi zidauzira zovala, seti, kuyimba. Ndi zosiyanasiyana; zimasonyeza moyo weniweniwo.”
Mawu opangira vogue.com