Kuyamba ndi zisankho za 2017, ndikukhala olimbikitsidwa, titha kuyamba kugula zovala zatsopano za Mens Sportswear zolembedwa ndi H&M.
Zosonkhanitsazo zimalimbikitsidwa ndi akazembe a Patrick Beach ndi a Thomas Rives Püzey omwe akuwonetsanso kampeni yatsopanoyi kunja kwa dziko lapansi.
Kuchokera zazifupi ndi zothina mpaka ma jekete amphepo, nsonga, zovala zamutu ndi zina zambiri, pitani ku hm.com kuti mugulitse ma silhouette amasewera atsopano a lemba lero.
Kuti mudziwe zambiri kuchokera ku H&M, yang'anani pansipa kanema watchuthi wotsogozedwa ndi Wes Anderson yemwe adachita nawo Adrien Brody.
Makanema omwe ali pamwambapa amaseketsa masitayelo atsopano amasewera, omwe amapangidwa kuchokera kumayendedwe apamwamba amakumana ndi magwiridwe antchito apamwamba, zomwe zimathandiza kuwonetsetsa kuti mukuchita bwino kwambiri.
