Zithunzi zamtsogolo. Chovala chodziwika bwino cha CALVIN KLEIN chapangidwanso ndi mitundu yolimba kwambiri ya Pop. Kampeni Yatsopano ya Calvin Klein 1981 BOLD Yafika Pano.
Kampeni yaposachedwa kwambiri ya Calvin Klein #MyCalvins ndiyotentha kwambiri. Monga, Naomi Campbell, Bella Hadid, Odell Beckham Jr., otentha. Inde, kampeniyi imakhala ndi zithunzi zamoto za anthu otentha omwe amawonekera m'mabwenzi awo a CK, komanso amakhala ndi "omasulidwa" a anthu otchuka, zomwe zimadzutsa mafunso: "Kodi mumachita bwanji achigololo? Zosefedwa bwino kapena IRL yaiwisi?"
Chojambulidwa ndi Daniel Jackson—ndi kanema wotsatira wotsogozedwa ndi Bardia Zeinali—kampeni ya #MyCalvins IRL “imabweretsa moyo wamasewera ndi kawonedwe koyera kachigololo; imodzi yomwe imalimbikitsa kudziwonetsera ndikugogomezera lingaliro lakuti chigololo ndi mkhalidwe wamaganizo," akufotokoza mtunduwo m'zolemba zake.
Dziwani masitayelo okopa a avant-garde kwa iye komanso kwa iye. Onani zovala za Calvin Klein za zovala zamkati za akazi ndi amuna.
Zotsatsa zikuwonetsa zithunzi zamtundu wa CK pazithunzi ziwiri zomwe zikuwonetsa momwe "zowoneka bwino" zimasiyanirana ndi anthu komanso moyo wawo wamunthu-chithunzi chimodzi chachikulu chakuda ndi choyera pafupi ndi chithunzi chosewera, chosangalatsa-chovala. Mitundu yatsopano ya Neon ya amayi ndi abambo ndi 1981 Bold.
KUYAMBIRA NEON
Zofunikira zamawonekedwe mumitundu yopanda mantha ya neon. Sinthani zanu ndi chilichonse-kapena chilichonse.
KUSINTHA KWAMBIRI
Nsalu zathu zofewa kwambiri zimakumana ndi chithandizo chofotokozera thupi. Kwa njira zonse zomwe mukuyenda.
Kwa iye, sankhani zovala zathu zamkati zabwino kwambiri za amuna. Gulani masitayelo omasuka komanso osangalatsa a zovala zamkati za amuna monga zazifupi za boxer, zazifupi, zazifupi za boxer ndi zovala zamkati zazikulu.
Chiyambireni kutulutsidwa koyamba mu 1982, zovala zamkati za Calvin Klein zakhala zikuyenda padziko lonse lapansi ngati chizindikiro champhamvu, kulimba mtima ndi malingaliro opita patsogolo.
Zovala ndi onse omwe amaganiza molimba mtima, kuyambira pazithunzi za chikhalidwe monga Tom Hintinaus ndi Kate Moss mpaka ku dynamo yanu ya tsiku ndi tsiku, zovala zamkati za Calvin Klein ndizojambula zaku America zamakono, zoganizira thupi komanso zokopa.
Kanema wotsatizana nawo amatsatira mawonekedwe omwewo: imayamba ndi ma celebs muchipinda chakuda ndi choyera kamera isanayambe kuyandikira pafupi ndi anthu otchuka m'chipinda chogona. Diplo akutembenukira pa webukamu yake ndi kuima pa bedi, Euphoria woipa mnyamata Jacob Elordi ajambulira angapo magalasi zithunzi m'chipinda chotsekera chifunga ndipo Bella Hadid akuwoneka akungoyendayenda mozungulira mwachisawawa.
Kampeni yatsopano ya CK ikuwonetsa kampeni yoyamba ya #MyCalvins ya Campbell, Beckham, DJ ndi wopanga Diplo, Elordi, oimba Beth Ditto ndi Lay Zhang, ndi chitsanzo Matthew Noszka.
Director @bardiazeinali
Wojambula @studio_jackson
Creative Direction @cedricmurac
Art Direction @ben_keren@florentintuillier
Executive Producer @carrieprov
Stylist @alastairmckimm
Tsitsi @ward_hair
Makeup @hannah_murray1