"Nthawi zonse pamakhala kusiyana pakati pa zomwe timachita pano," akufotokoza motero Kris Van Assche m'gulu lake laposachedwa. "Ndipo lingaliro la masewera - chinthu chomwe ndakhala nacho kuyambira nthawi yanga yoyamba, pomwe nsapato zonse zinali zoyera za Stan Smiths zokhala ndi logo yobiriwira - motsutsana ndi akuluakulu, omveka bwino a cognac monga chakumwa komanso mtundu wapamwamba wa katundu wachikopa amuna, anali osakaniza ine ndinkafuna kufufuza. Amuna omwe adakula ndi zovala zamasewera, atavala kuyambira ali anyamata, nthawi zambiri amakhala ena mwa makasitomala apamwamba kwambiri. Chifukwa nthawi zonse amakhala ndi diso latsatanetsatane - kaya akuyang'ana mphunzitsi kapena nsapato yopangidwa ndi manja. Zosonkhanitsazo ndi za kutanthauzira kwaumwini kwa malamulo ndi zizindikiro za zovala zachimuna, osati kumamatira ku zomwe zatchulidwa, clichéd maganizo a kusankha kaya 'masewera' kapena 'chic' - ndizo zonse. Malingaliro omwe adasonkhanitsawo ndi otsutsana ndi amtengo wapatali, amapewa 'zakuda', osewerera, komabe amasangalala ndi zoyengedwa bwino. "
Kulimba mtima, kumveka kwamasewera kumapangitsa gulu laposachedwa la Kris Van Assche kwenikweni komanso mophiphiritsira nyengo ino. Masewera a clichéd a 'wadiresi yachimuna' sayenera kuseweredwa m'njira yoyembekezeredwa. Tanthauzo lachikale la 'masewera' ndi 'chic' limaphatikizidwa, kusinthidwa ndikuphwanyidwa mwamasewera.
Ma silhouette osakanizidwa amalowa m'gululi: nthawi zambiri jekete lamasewera lamasewera limathiridwa feteleza ndi kudula kokongola kwa ngalande; akabudula amavalidwa ndi ma jekete opangidwa ndi mawere awiri, mabatani awo m'malo mwake amasinthidwa ndi zikopa zachikopa; mitundu yowoneka bwino komanso mawonekedwe a zovala zamasewera amayikidwa pamipangidwe yowoneka bwino ya masitayilo achikale.
Pa nthawi yomweyi matanthauzo a nsalu, masitayelo ndi zizindikiro zimasinthidwanso, kusuntha molimba mtima kuti awapatse malingaliro osiyanasiyana. Nsalu yabwino kwambiri ya ku Swiss thonje, nsalu yomwe nthawi zambiri imagwirizanitsidwa ndi malaya am'mbuyo am'mbuyo, imatha kugwiritsidwa ntchito popanga cagoule, ndipo imawoneka ngati yothandiza. Madontho a ng'ona ndi polka - zizindikilo zachikhalidwe za zokongola zachimuna ndi zodzikongoletsera zachimuna - zimasinthidwa kukhala cholinga chachikulu chazovala, zosindikizira ndi zina zambiri zamasewera monga zikwama ndi ophunzitsa. Zovala zachikhalidwe ndi ma brogues zimaphatikizidwa ndi zinthu za nsapato zamasewera, kapena kupeza mawonekedwe awo okongoletsera, opangidwa ndi ma perforated monga zojambulajambula zokongoletsedwa ndi malaya.
Lingaliro lodziwika bwino lachimuna muzovala zachimuna, zomwe ziyenera kutsatiridwa ndi zilembo zaulemu kapena zapamsewu ndi zovala zamasewera, zikutsutsidwa nyengo ino. Wovala akhoza kusankha aliyense nthawi imodzi - ndikukhala ndi ufulu ndi zosangalatsa pamene akutero.