Wolemba Jessica Iredale ndi Erik Maza ndi Taylor Harris
Chiwonetsero cha Balmain x H&Mfashion chomwe chidachitika Lachiwiri ku 23 Wall Street ku New York, malo obisika pomwe Proenza Schouler ndi Hood by Air adapanga ziwonetsero zanjira, adachita zosakayikitsa: Adapanga mawu kuchokera munyimbo ya Backstreet Boys, yomwe idayimbidwa ndi mnyamatayo. (man) gulu, kumva nzeru. "Ndine original? Kodi ndine ndekha? Kodi ndimagonana? Ndili zonse zomwe mukufuna?" adayimba Nick Carter ndi ogwira nawo ntchito pomwe amasewerera kutseka chiwonetserochi chomwe chidatchuka kwambiri. Munyimbo yakuti, “Aliyense” (1997), funso lililonse limayankhidwa ndi korasi ya “eya,” koma wina amamva ngati akung’ung’udza “nah” pankhani yawonetsero.
Zinali zopanga zazikulu - zomwe zakhala zikukometsedwa kwambiri kudzera m'ma TV onse, mibadwo ya Kardashians / Jenners, media media komanso ndalama zazikulu zamalonda zamalonda - koma sizinali zoyambirira, makamaka zogonana kapena imodzi yokhayo. mtundu wake. Kunena zoona, kunali kutsanzira. Mwadala, popeza mgwirizano wonse wa opanga H&M ndikutsanzira zosonkhanitsidwa ndi mtundu womwe amagwirira nawo ntchito.
Kuwunikiranso mozama zovala pano zikuwoneka kuti ndizosasangalatsa pomwe H&M adatulutsa buku lowoneka bwino sabata yapitayo ndipo zovalazo zinali zofanana ndendende ndi zidutswa - mathalauza a genie, ma blazer okongoletsedwa ndi ngale, osokera ndi mabatani agolide, ma blazer ndi mabulawuzi okhala ndi mapewa owoneka bwino - Olivier Rousteinghas valani msewu wonyamukira ku Balmain weniweni m'zaka zapitazi. Apa, adapangidwa munsalu zotsika mtengo, zomwe zimawoneka zomveka kwambiri pamtundu wa Rousteing wosangalatsa kwa usiku umodzi kapena awiri. Izi sizovala kwanthawizonse, ndipo mtengo wake pakuvala ndikosavuta kuwongolera pamlingo wa H&M.
Mabizinesi onse, kuyambira pa kanema wotsegulira zowonetsa Kendall Jenner, mwachiwonekere amakakamizika kuti ayende mayendedwe ambiri - njanji yapansi panthaka - ndikuwona mapasa osiyanasiyana akuvina kowoneka bwino, mpaka kwa ovina ophatikizana awiri omwe amaseweredwa nthawi ndi nthawi pawonetsero. kwa zovala, zinali zokhumudwitsa kwambiri kumayambiriro kwa zaka za m'ma Nineties. Otsatira a Prince atha kulumikizana ndi chimbale chake cha 1991 "Ma diamondi ndi Ngale", chokhala ndi ovina "amapasa" Diamond ndi Pearl. Kufunsa mafunso okhudza mtengo wamalembedwe a Balmain x H&M chosonkhanitsira ndizochita zongolankhula, ngakhale chiwonetserochi ndi njira zake zotsatsa zidawoneka kuti zikuyankha funso lamakampani ngati ziwonetsero zamafashoni ziyenera kukhala zochitika za ogula: Pankhaniyi, eya.
Zachidziwikire, Rousteing adakokera gulu la atsikana a "It" kutsogolo kwake, kuphatikiza Kylie Jenner, Jessica Hart, Martha Hunt ndi Diane Kruger. Maonekedwe a Backstreet Boys adakonzedwa ndi wopanga mwiniwake. "Iye ndi wokonda kwambiri," adatero Carter atatha kupanga nyimbo zitatu zomwe zinaphatikizapo "Aliyense," "Wamkulu Kuposa Moyo," ndi "I Want It That Way" - zonse, mwa njira, zopempha za wopanga.
Nawonso, kodi Anyamatawo ankadziwa masitayelo a Rousteing's maximalist pop? "Eya, unali mwayi kukhala pano," Carter anapitiriza. Zowonadi ziyenera kukhala - papita nthawi kuchokera pamene gulu la anthu asanu, omwe akuchokera ku Orlando, Florida, adagwirizana ndi dziko la mafashoni, ndipo pakhoza kukhala nthawi asanakumanenso. Atamaliza ulendo wapadziko lonse lapansi, zochitika zapamwamba kwambiri zomwe zalembedwa patsamba lawo ndi ulendo wapamadzi waku Europe masika akubwera.
Asanatumize ma selfies ndi mafani - aliyense kuchokera ku Alexa Chung ndi Chelsea Leyland kupita ku Di Mondo yemwe ali mumsewu - Carter adafunsidwa za hashtag yomwe imagwiritsidwa ntchito kulimbikitsa mwambowu: #hmbalmaination. Kodi, pempherani ndikuuzeni, dziko la Balmain ndi chiyani? Demokalase? Utsogoleri womwe umakhala ndi omwe ali ndi otsatira oposa miliyoni imodzi pa Instagram?
"Ndizosangalatsa kukhala gawo la chinthu champhamvu komanso chokongola komanso china chake chomwe chimayimira china chake," adatero Carter mowona mtima wakunja kwa mafashoni. Ngati sakanatha kuyika chala chake pamiyambi yoyambira ya #hmbalmaination, malo ogulitsa omwe adapikisana nawo pambuyo pawonetsero adajambula chithunzithunzi cha malamulo ake odziwika bwino.
"Iwo ali ngati cheetah. Ndizoipa kuposa Black Friday, "adatero wogula wina pamalo omenyera nkhondo. Pakatikati pake panali Rousteing, wokondwera ndi khalidwe la ophunzira ake. "Ndine wokondwa kwambiri. Ndine wonyada kwambiri. Zili ngati kupambana kwakukulu monga mlengi komanso ngati munthu, "adatero ndi chikhulupiriro cha Napoleon. “Usiku uno ndi malo ogulitsira. Pa Nov. 5, ipezeka padziko lonse lapansi. Ichi ndi chiyambi chabe. "
40.7127837-74.0059413