Sitingakhulupirire, Sold Out! Simone Rocha x H&M 2021 Menswear Collection
Kuchokera pa 2/3 ya zosonkhanitsa zimagulitsidwa mphindi 15 zitapita pa intaneti. Zimatuluka ndisanakhale ndi mwayi wosankha kukula kwake. Angotsala ndi tayi, masokosi ndi majuzi oyambira okha. Ndizodabwitsa chifukwa Simone siwopanga "hype". Ndidaganiza kuti pakhala mgwirizano wina wa Vampire Wife kapena Pringle waku Scotland chifukwa zidutswazo zikadalipo kwa milungu ingapo tsiku lotulutsidwa.
Kwa nthawi yoyamba, chilengedwe cha Simone Rocha chimatsegulidwa ndikuperekedwa kwa aliyense. Kumanani ndi wopanga ku London waku Ireland ndikuwona zomwe mgwirizano wa chaka chino udzabweretse.
Mbiri ndi cholowa. Tsatanetsatane ndi zopeka. Banja ndi dera. Mbali zambiri za ukazi. Kwa wopanga mafashoni a Simone Rocha, wobadwira ku Dublin mu 1986, ntchito zake ndi zosonkhanitsa zake zimamupatsa ulemu pazomwe amazikonda.
Anayamba ntchito yake monga gawo la talente ya Fashion East, komwe kukongola kwake kwamakono kudatamandidwa pamene adatenganso zinthu za "asungwana" - maluwa, zokongoletsera, makolala, ngale - mwa njira yodabwitsa. Chiyambireni ku London Fashion Week mu 2010, adadziwika padziko lonse lapansi chifukwa cha zosonkhanitsa zake zotsogola komanso zofufuzidwa bwino, nthawi zonse amavomereza cholowa chake: Ireland ndi Hong Kong.
Popanga zosonkhanitsira za H&M, Rocha adakhala nthawi yosinkhasinkha ndikuwunikanso zosungira zamtundu wake, kuphatikizira zomwe adasonkhanitsa m'mbuyomu ndikukonzanso mosamala zidutswa zokondedwa kukhala mapangidwe atsopano osayembekezereka omwe akumva pakadali pano.
"Kunena zoona, zinali zokhudzika kwambiri pazidutswa zonse - udali mwayi wabwino kwambiri woganizira nyengo zomwe ndidanyadira nazo ndikuwonanso zosonkhanitsa zomwe zimamveka ngati zazikulu, ndi malingaliro ang'onoang'ono omwe mwina sitinawakakamize. monga momwe timafunira nthawi yoyamba. Zosungidwa zakale ndizofunikira kwambiri momwe ndimagwirira ntchito ngati wopanga, mulimonse. Sitili mtundu womwe umasiya malingaliro nyengo iliyonse - nthawi zambiri timayang'ana m'mbuyo pamalingaliro akale kapena kupitiliza kusintha mawonekedwe kapena mawonekedwe. "
akuti Rocha
Zosonkhanitsa za Simone Rocha x H&M zikuphatikiza zovala zake zazimayi zosayina pamodzi ndi zovala zachimuna ndi ana, zomwe zikuwonetsa nthawi yoyamba yomwe adapereka zovala za banja lonse.
Zovala zonse zapangidwa kuti zizilankhulana wina ndi mzake. Ndiye, mungayembekezere chiyani kuchokera ku mgwirizano womwe ukuyembekezeredwa chaka chino?
Mitundu yonseyi imabwera mumtundu wa Simone Rocha wodziwika komanso wandakatulo womwe umasakaniza zonona, pinki, zofiira ndi zakuda.
Zovala zowoneka bwino za tulle, masitayilo a tartan, malaya amikanda, zoluka zingwe, zovala zakunja monga malaya amchenga, ndi zida zosainira monga zodzikongoletsera zonyezimira ndi nsapato zokongoletsedwa ndi ngale.
"Njira yanga pa gawo lililonse la kapangidwe kake ndikukumbukira kuti kwa ena izi zitha kukhala zoyambira za Simone Rocha, mwayi wosangalala ndi mtunduwo kwa nthawi yoyamba, pomwe kwa ena uwu ukhala mwayi wokumbukira mbiri ya a. chizindikiro chomwe akhala akuchitsatira kwa nthawi yayitali."
"Kupyolera mu H&M, azitha kupeza chidutswa chatsopano, chosasinthika, chapadera kuti asakanize ndi zinthu zomwe zilipo kale zomwe zidasonkhanitsidwa kale."
"Ndikukhulupirira kuti pali china chake kwa aliyense - mkazi aliyense, mwamuna aliyense, banja lonse," akutero Rocha.
Banja ndilofunika kwambiri kwa Rocha, komanso gulu lake la abwenzi ndi othandizira.
Choncho, nkhani ya Simone Rocha x H & M imatsitsimutsidwa ndi anthu omwe amamuzungulira ndi kumulimbikitsa: stylist, wothandizira komanso bwenzi lapamtima Robbie Spencer, chitsanzo ndi bwenzi Tess McMillan, alongo Adwoa ndi Kesewa Aboah, ndi wotsutsa, wojambula komanso wodziwika bwino. Daisy Edgar-Jones, kungotchulapo ochepa.
Zinthu za Rocha ndizokwera mtengo kwambiri kupanga - chifukwa chake H&M sakufuna kugulitsa zambiri.
"Nthawi iliyonse yomwe ndimakhala ndi Simone, kapena kuseri kwawonetsero, mumangomva kutentha kwina - palibe kupsinjika kulikonse, ndipo mutha kudziwa kuti amadzaza malo ake antchito ndi anthu omwe amamulimbikitsa mwa iye. moyo watsiku ndi tsiku, ndipo ndi zomwe zimabweretsa chisangalalo cha anthu ammudzi, komanso kukhala omasuka. ” Pitirizani kunena McMillan.
“Nthawi zonse ndimamasuka kwambiri, chifukwa mumakhala ndi anthu osangalatsa kukhala nawo. Ndagwira naye ntchito kwa nyengo zinayi tsopano, ndipo nthawi zonse ndimangosangalala kuona aliyense - kuwona opanga, stylist, anthu onse omwe amandithandiza kuvala, ndi nkhope zomwezo. Ndi gulu lodabwitsa, lodabwitsadi. Ndipo nthawi zonse ndimayang'ana kuseka ndikupeza, "akutero McMillan.
Zosonkhanitsa za Simone Rocha x H&M zikhazikitsidwa pa Marichi 11.
Designer @simonerocha_
Stylist @robbiespercer
Kujambula @tylersphotos
Tsitsi @cyndiaharvey
Makeup @thomasdekluyver
Woyimba @michealward