Wopanga mafashoni waku Japan Mihara Yasuhiro adapanga dzina lake koyamba mu nsapato, kupanga mzere wake woyamba wa nsapato mu 1994 pomwe amapita ku Tama Art University. Atatamandidwa chifukwa cha kamangidwe katsopano, kamakono, Mihara posakhalitsa anamasulira masomphenya ake kukhala chizindikiro chake cha nsapato cha 1997 ". Miharayasuhiro“.
mu 1998 Mihara adayambitsa sitolo yake yoyamba, SOSU, kutanthauza "nambala yaikulu", ku Aoyama, Tokyo. Atatha kudzikhazikitsa yekha ngati mphamvu yaikulu pamsika wa nsapato, Mihara adaganiza zokulitsa malo ake olenga. Kukulitsa kalembedwe kake ka siginecha - osasunthika, monochromatic komanso tawuni yodziwika bwino - Mihara adayamba kupanga zovala zachimuna chaka chomwecho. Pofika m’chaka cha 1999 kampani ya ‘SOSU CO., LTD.’ inakhazikitsidwa ndipo, chifukwa cha kukula mofulumira kwa bizinesi, dzina la kampaniyo linasinthidwa kukhala ‘ SOSU INTERNATIONAL CO., LTD.
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