Tonse timakonda kugula ndipo ambiri aife timayika nthawi yochuluka kuti tiwoneke bwino kuti tipange chithunzi cha ife chomwe chili pafupi ndi chomwe tili nacho ponena za ife eni.
Poyerekeza ndi 1950, pamene zovala zomwe kale zinkakhala zokongoletsedwa kapena zopangidwira munthu aliyense payekha ndi telala wabwino ndipo anthu ankawononga pafupifupi 10 peresenti ya ndalama zawo pa zovala, masiku ano zonse zasintha. Zovala ndi zotsika mtengo, zokonzeka kuvala, zazikuluzikulu, ndipo timawononga ndalama zosakwana 3 peresenti ya ndalama zomwe timapeza.
Komabe, kuchuluka kwa zovala zomwe timagula lero zafika pa avareji ya zidutswa 20 pachaka, pamene makampani opanga mafashoni amapanga zovala pafupifupi 150 biliyoni chaka chilichonse. Podziwa izi, tikhoza kunena kuti anthu amagula zovala zambiri pamtengo wotsika kwambiri, motero khalidweli ndi lokayikitsa.
Fast-fashion ndi chiyani?
M'zaka zoyambirira za lingaliro ili, lingalirolo silinali loipa kwambiri. Lingaliro la kavalidwe kofulumira linkanena kuti makampani amatha kupanga zovala pamtengo wotsika zomwe zingapangitse kuti mafashoni azipezeka kwa aliyense. Lingalirolo siliri loipa chotero, koma, m’kupita kwa nthaŵi, zinthu zinasintha pamene anagwiritsiridwa ntchito.
Lamulo lomwe mafashoni othamanga amatengera mozama kwambiri ndikuti zovalazo zimapangidwa kwathunthu mumayendedwe otsekedwa. Makampani amapanga, kupanga ndi kugulitsa zovala zawo popanda kuthandizidwa ndi makampani akunja. Amadaliranso mayankho, ndi zitsanzo ziti zomwe zimagulitsidwa ndi zomwe siziri, zomwe anthu amakonda kuvala, ndipo opanga amawonanso zomwe anthu amakonda kuvala m'misewu.
Makampani opanga mafashoni othamanga amapanganso zovala zawo mofulumira kwambiri, mu nthawi yochuluka ya masabata a 5 ndipo pali zosonkhanitsa zosiyanasiyana zomwe zimapangidwa nyengo iliyonse.
N’chifukwa chiyani fashoni yothamanga imaonedwa kuti ndi yoipa?
Choyamba, mafashoni achangu amadalira ntchito zotsika mtengo. Izi zikutanthauza kuti ogwira ntchito nthawi zambiri amachokera ku mayiko omwe akutukuka kumene, amalipidwa malipiro ochepa komanso amagwira ntchito m'malo osatetezeka, pogwiritsa ntchito mankhwala omwe angakhale oopsa ku thanzi lawo. Nthawi zina makampani amagwiritsanso ntchito ana ndikudyera masuku pamutu antchito awo.
Pamapeto pake, zovala zambiri zomwe timagula zimasintha kukhala zinyalala ndipo zina sizitha kubwezeretsedwanso kapena kuwonongeka. Timagula zovala zopanda pake zomwe timataya m'chaka chimodzi kapena ziwiri ndikuika malo athu pangozi.
Nanga tingatani kuti tisinthe zimenezi?
Posachedwapa, anthu anayiwala tanthauzo la kukhala ndi ubale ndi zovala zanu. Tili ndi zovala zambiri zomwe sitizikonda kwambiri ndikuzisinthanitsa, kuyesera kudzimva bwino. Ngakhale titakhala ndi chidutswa chomwe timakonda, chimawonongeka mwachangu chifukwa chotsika mtengo.
Mchitidwe wabwino ndikungogula zinthu zomwe umadziona kuti wavala kwamuyaya. Izi zikutanthauza kuti mudzamva bwino kuvala ndipo iwo akunena zina za inu. Ndikofunikiranso kugula zinthu zopangidwa ndi zida zapamwamba. Chidutswa chomwe mumakonda kuvala ndikusankha kuvala zaka zambiri zikubwera chikuyenera kukhala cholimba.
Komanso, ndikofunikira kukhala ndi zilembo zomwe sizingachokere kalembedwe, monga suti yokongoletsedwa bwino kapena malaya apamwamba. Zovala zanjinga zozizira sizimachokanso, komanso zimakupangitsani kumva ngati wopanduka. Chofunika kwambiri n’chakuti zovala zimene mumavala zimasonyeza umunthu wanu komanso zimakusangalatsani.
Kugula zovala zochepa kudzakuthandizani kuwononga ndalama zambiri pa zovala zapamwamba, ngakhale kuti mulibe zambiri. Adzakhala ndi mawonekedwe abwinoko ndipo adzakupangitsani kukhala akuthwa kwambiri komanso ovuta. Kuchita izi kudzakuthandizani kukhala osangalala komanso kupangitsa dziko lathu kukhala malo abwinoko.