LONDON, JANUARY 8, 2016
ndi ALEXANDER FURY
Funsani Craig Green—wokonda kwambiri mafashoni aku Britain—momwe amamvera atalembedwa chotere, ndipo amakwinya mphuno yake pang’ono ndi kuseka modabwitsa. "Sitiyamba ndi lingaliro," iye akunyoza. "Ndi zinthu zomwe zimamveka bwino." Mwina ndichifukwa chake mawonetsero a Green, ndi zovala zake, zimamveka mokweza kwambiri. Palibe kugwedezeka kwakukulu komwe kumaponyedwa pamene akufotokoza zovala zake: Zonse ndi nsalu ndi luso. Ndi Mabanja a Sylvanian. "Iwo adalimbikitsa mitundu yonse poyambira," adatero, ndikuwonjezera mwachangu, ". . . mwina ndisakuuzeni zimenezo.”
Monga kale, zigawo za maumboni ophatikizidwa muzovala za Green zimangofanana ndi zomwe wowonera aliyense amawerengamo. Zigawo zing'onozing'ono zonsezo zimaphatikizana ndi zazikulu. Zikugwirizananso ndi zomwe zimamveka bwino: Panthawiyi, Green anali kuganiza, mwachidule, za zatsopano ndi zakale, za kutayidwa - iye anatchula za scrubs chipatala scrubs, zomwe zovala zake nthawi zambiri zimafanana mwachiphamaso - motsutsana ndi zinthu zomwe mumasunga kosatha. “Monga mabulangete,” iye anatero, akuponya manja ake m’mwamba kusonyeza zofunda zopetedwa mwaluso, zotchingidwa, zochapidwa, ndi zochapidwanso zofanana ndi zija za Linus zogwiriziridwa m’nkhani zoseketsa za Mtedza.
Malingaliro amenewo anaseweredwa mobwerezabwereza: A bouclé anali, m’mawu a Green, “monga thaulo lakale”; silika ndi zikopa (nthawi yoyamba yomwe Green amagwiritsa ntchito) adasinthidwa kwambiri, ndi manja, kutsukidwa, ndi kutsukidwanso, mitundu yodwalayo idagonjetsedwa, adatero, ku zowala za asidi za nyengo yatha. Mosiyana ndi zimenezi, zovala zina zinali zomangirira mwamphamvu—kwamuyaya—ndi thupilo, kapena kuzing’ambika ndi zingwe kapena mabatani omangika theka chabe, ngati kuti zagwidwa m’kamphindi zisanatuluke. Lingaliro limenelo, la zinthu zomwe zingawonongedwe ndi muyaya, ndizinthu zomwe mafashoni akulimbana nazo monga gawo la chithunzi chachikulu pakali pano. Ichi ndichifukwa chake ma brand akusiyanitsa "mafashoni" ndi "zapamwamba," omwe kale akunena za chipwirikiti cha nyengo ya flibbertigibbet, masitayelo otsiriza a ma staid omwe amamangidwa kuti azikhala kosatha. Ma CEO a Conglomerate akuvutika kukulunga mitu yawo poyanjanitsa zinthu ziwiri zotsutsana; kuwona mlengi wobiriwira ngati Green akukhomerera ndikumangitsa.
Ndikaganiziranso za Linus, komanso ndi zinthu zonse zimene tinali kuziika paubwana wathu, sindinachite chilichonse koma kupeŵa lingaliro la chitetezo. Ndicho chifukwa chake timamatira pazidutswa za nsalu, pambuyo pake-kuti timve otetezedwa. Green adatsegula chiwonetsero chake ndi suti ya hazmat yofananira - adawonetsa mayunifolomu; layering kukonza; zida zankhondo zam'ma Middle Ages, zojambulidwa kuti ziwoneke ngati zida zankhondo. Green anatcha zoyala pansi zomangidwa m'manja mwa zitsanzo kapena zolendewera pa malamba awo "zikwama zake zokhomerera". Poyamba ankafuna kuwamanga mozungulira zitsanzo zake, ngati kuti amaziteteza ku dziko.
Ndizovuta kudziwa chifukwa chake gululi lidakhala lolondola, monga Green akunenera. Koma zinatero. Mwina ndichifukwa, monga momwe misika yazachuma padziko lonse lapansi ikunjenjemera, kachiwiri - $ 2.3 thililiyoni idachotsedwa sabata ino - tonse tikufuna kumva otetezedwa. Mwina Green mwiniwake akumva kuti ali ndi nkhawa, komanso osatsimikiza, wojambula wachinyamata akuwonetsa mumakampani osokonekera, omwe maziko ake akusintha tikamawonera. Koma adamanga chitetezo chotani m'gulu lake, chifukwa zovala za Green - talente yake - ndizomwezo. Iwo ndi zida zake zotsutsana ndi zochitika za dziko la mafashoni. Ndipo iwo ndi apadera kwambiri komanso apadera. Palibe lingaliro lofunika.