H&M tikuyembekezera nthawi yachilimwe ndikusintha kwatsopano kokhala ndi zovala zosambira komanso masewera omasuka olekanitsa. Kupita kugombe kukajambula kowoneka bwino, H&M imalembetsa zitsanzo Marlon Teixeira, Ryan Heavyside ndi Shaun DeWet . Molimbikitsidwa ndi wosambira, wogulitsa waku Sweden akuwoneka kuti amamupatsa m'mphepete mwake ndi malaya anzeru kuti amalize mawonekedwe achilimwe bwino.