Y/Project Spring/Summer 2021 ikukhazikitsa mzere watsopano wokonda zachilengedwe wotchedwa Evergreen, ndipo iwulula nsanja yake ya e-commerce kugwa kotsatira.
Chepetsani, gwiritsani ntchitonso, konzansoni: mawu osavomerezeka a nyengo yachilimwe ya 2021 adatsogolera gulu la amuna a Y/Project, lopangidwa motsekedwa.
Glenn Martens, wotsogolera kulenga wa mtundu wa Paris-based, adangotulutsa gawo limodzi mwa magawo atatu a mawonekedwe omwe amawonekera. Situdiyo yopanga ma pateni itatsekedwa, adasanthula zosungiramo zakale ndikupatsanso zomwe zidalipo moyo wachiwiri, kuwapanga kugwiritsa ntchito nsalu zakufa.
Cholinga chachikulu cha gulu lotsogola lomwe lidakhazikika pazida zopindika za nyumbayo, zomwe Martens ndi gulu lake adazijambula pazithunzi mu kanema wa "momwe angachitire" yemwe adatulutsidwa kuti agwirizane ndi malo owonetsera malonda a digito, omwe akuyamba Lolemba.
M'menemo akuwonetsa momwe angatulutsire kolala yokwezeka, kutsegula m'chiuno cha trompe-l'oeil, kapena kukulitsa jekete la jersey mu kavalidwe ka chubu (mawonekedwe achimuna adasakanikirana ndi chopereka cha azimayi cha 2021.)
"Pamene ndinali ku Antwerp Academy, zinalidi za maloto ndi kukongola, ndi luso komanso mawu. Y/Project ndi mtundu womwe ukupitilizabe kutero nyengo iliyonse, "atero a Martens.
"Sitinachitepo T-sheti yodziwika bwino, kapena chilichonse. Ndimakhulupiriradi kuti chidutswa chilichonse chomwe ndimapanga, chifukwa cholemekeza luso langa komanso gulu langa, liyenera kukhala lopindika bwino komanso kapangidwe koyenera, ”adawonjezera. "Tikuchita zapamwamba, sitikuvala zovala zopulumuka."
Zina mwa zomwe ankakonda zinali mathalauza amitundu iwiri omwe amadzaza miyendo m'mapindidwe osema. Anawaphatikiza ndi sweti yawiri yokhala ndi mabatani otsegula omwe amatha kuchotsedwa ndikulumikizidwanso m'njira zosiyanasiyana.
"Palibe yankho labwino la momwe mungavalire Y / Project: timakupatsirani mwayi, ndiye kuti muyenera kukhala nacho," adatero Martens.
Zojambula zokongola za rozi ndi kambuku zinapangitsa kuti suti zolonjezedwa komanso zojambulira zimveke mochenjera komanso zowoneka bwino. "Pali pang'ono zaukwati wa gypsy, zovuta kwambiri," adatero Martens. Zinthu zosewerera izi zikuwonetsa momwe wopanga amasangalalira, panthawi yomwe mitundu yaying'ono yambiri ikuvutikira kuti isasunthike.
Y/Project Menswear Spring/Chilimwe 2020 Paris
"Tinali ndi mwayi waukulu kuti sitinapulumutsidwe panthawiyi ku coronavirus," adatero, ponena kuti zosonkhanitsa za amuna zomaliza zidagulitsidwa bwino, kutanthauza kuti ngakhale kuthetsedwa kwa malamulo a amayi ena, malonda akugwa anali okhazikika poyerekeza ndi chaka chatha. .
Ngakhale zili choncho, Y/Project ikukonzekera kudumpha msewu mu Seputembala ndikuyang'ana pa kukhazikitsidwa kwa tsamba lake la e-commerce. "Tonse tiyenera kutenga nthawi kuti tigawire zomwe zidachitika. Anthu ena akadali pavuto lalikulu,” Martens anafotokoza.
“Ndi nthawi yolingalira. Ambiri aife tidatha kuganizira zomwe zili zofunika kwambiri, ndipo, kupanga zosonkhanitsira zing'onozing'ono, zosonkhanitsira konkriti, kukhala ndi maziko atsopano amtundu - zonsezi ndi mphindi zomwe zimabwera chifukwa chomvetsetsa bwino zomwe zidachitika. ”
Chitsanzo: Mzere watsopano wamtundu, 100 peresenti wosasunthika wokhala ndi chilengedwe wotchedwa Evergreen, wopangidwa ndi masiginecha 12 a nyengo zam'mbuyo. Amaphatikizapo kusankha kwa ma denim opangidwa ndi mpweya, ndi zidutswa zachipembedzo monga ma jeans ake amitundu yambiri ndi "janties" otchuka - kalembedwe ka ultra-high rise short.
Mitunduyi idzapangidwa kwathunthu mu European Union ndi nsalu zosakanikirana zovomerezeka ndi zobwezerezedwanso, ndi kuchuluka kwa ndalama zomwe zimapita ku bungwe lothandizira lobiriwira. "Lingaliro ndilakuti azigulitsanso nyengo iliyonse, kotero kuti sadzakhalanso pachiwonetsero," Martens adalongosola. Zikumveka ngati zovala izi zimapangidwira kupulumuka pambuyo pa zonse.
Adawomberedwa ndi @arnaudlajeunie
Yolembedwa ndi @robbiespercer
Kupangidwa ndi @kitten_production
Kuyimba ndi @creartvt_agency
Make-up by @carolecolombani with @lorealparis
Tsitsi lolemba @christian_eberhard with @lorealparis