H&M yalengeza lero kuti ikukhazikitsa kapisozi woyamba kunyada, ndikupanga mbiri ya mtundu wawo. Chilengezochi chikuvomereza kuti zosonkhanitsazo ndi nthawi yoyamba yomwe mtunduwo udapanga china chake chogwirizana kuti chithandizire gulu la LGBTQ.
Mzerewu, womwe umachokera pa Meyi 31, utsikira nthawi yake ya Mwezi wa Pride, womwe umakondwerera mwezi wa June uliwonse. Ndiwodzaza ndi ma teyi okongola, nsonga za mbewu, denim, ngakhale mathalauza amtundu wa tuxedo okhala ndi mitundu ya utawaleza. Kodi zitha kukhala kuti H&M;, yemwe wakhala m'madzi otentha posachedwa kugulitsa zinthu zomwe zikuwoneka kuti zikutsutsana ndi zomwe amakankhira kuti alowetsedwe kwambiri, akutembenuza tsamba latsopano?
The '70s vibes amatipangitsa kulingalira za ulendo woyamba wa Kunyada kwa dziko, pasanapite nthawi yaitali pambuyo pa 1969 Stonewall Riots ku New York, kotero zikuwoneka H & M; ikuperekanso ulemu ku mbiri yonyada ya LGBTQ.
Atafunsidwa chifukwa chake kukhazikitsidwa tsopano, Andreas Lowenstam, H&M; Mtsogoleri wa Menswear Design, adauza WWD, "H&M; amakhulupirira kuti aliyense ali ndi ufulu wokonda yemwe akufuna. Tikukhulupirira kuti anthu atha kugwiritsa ntchito gulu la H&M; Pride kukondwerera chikhulupiriro chawo chachikondi chofanana. ”
Mu nthawi yoyambitsa, H&M; wapanga kampeni yotsatsira yofananira mogwirizana ndi OUT Magazine: njira yolimbikitsira yotchedwa Pride Out Loud. Ndawalayi imakhala ndi masewera otsetsereka a Olympic freestyle, Gus Kenworthy; wojambula nyimbo za pop, Kim Petras; wachitsanzo ndi wotsutsa, Gabrielle Richardson; rap ndi kukoka msangalatsi, Aja; ndi chitsanzo Shaun Ross.
Pa Meyi 31, zosonkhanitsa zonse zidzapezeka pa intaneti komanso mu H&M; masitolo m'dziko lonselo komanso ku Canada.
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