Chiwonetsero choyamba chamtundu wamtunduwu m'miyezi 16 chinali ndi machitidwe a M.I.A.
"Konzekerani ma iPhones anu: ma vibes atsala pang'ono kukhala abwino," a Emcee adalengeza kumayambiriro kwa chiwonetsero cha Off-White ku Paris Lamlungu - chochitika choyamba chamtundu wamtunduwu m'miyezi 16.
Monga ngati akuyembekezeredwa, mafoni osonkhanitsidwa adadzuka kuti awoneke koyamba: Bella Hadid mu diresi lalifupi kwambiri, lamagetsi labuluu la velor chubu ndi nsapato zofika m'maondo, zomwe zikuwonetsa kuyambika kwa gulu lomwe lidawonetsa njira yotsogola kwambiri ya mtunduwo. Bwererani kubizinesi monga mwanthawi zonse? Osati ndithu.
Panthawi ya mliri wa coronavirus, Off-White adasinthiratu ku coed ndikuwona tsopano, gulani chitsanzo, ndikuyambitsa nsanja yotchedwa Imaginary TV.
"Ndi njira yosakanikirana yomwe imagwirizanitsa mafashoni, zaluso ndi chikhalidwe, osati m'malo amodzi chifukwa cha malonda, kapena kungobweretsa mphamvu, koma kwenikweni Off-White akuimira ojambula," mkulu wa kulenga Virgil Abloh anafotokoza kumbuyo.
"Zinayamba ngati siteshoni yapa TV yomwe ndimakhala ndi alendo owonera. Tsopano, uku ndiye kubwereza kwa 3D, komwe kuli ngati mukuwona 'SNL,' ”adawonjezera. “Ndinadziikira ndekha lamulo lakuti sindidzapitiriza kumangoyendetsa ndege basi. Kuti ndidzikhutiritse, kalembedwe kake kayenera kusintha.”
Takulandilani ku m'badwo watsopano wa chiwonetsero cha catwalk: osati nsanja yokha ya zovala, komanso kwa ochita masewera - pakadali pano, MIA, yemwe sanakhalepo pa siteji kwa zaka zingapo ndipo adachita nawo nyimbo zake zingapo, kuphatikiza "Paper Planes, ” mothandizidwa ndi ovina achi Tamil.
"Ndi wojambula yemwe amadziwika kuti amalankhula momwe amaonera nkhani zapadziko lonse lapansi ndipo ndimafuna kuti ndimupangire malo otetezeka kuti achite zaluso zake ndikuziphatikiza ndi zomwe Off-White imayimira. Zimakhudza kuimira mbadwo wachinyamata, osati kugulitsa zovala. Imaginary TV ndi njira yanga yolumikizirana zamafashoni, "adatero Abloh.
Mwamwayi, chiwonetsero chake cha "Laboratory of Fun" chinalinso phwando lamphamvu zamafashoni. Mfundo zazikuluzikulu zinaphatikizapo Amber Valletta mu suti yachikopa chachikopa chachikopa; Honey Dijon mu chovala chachikopa cha lalanje chokhala ndi zida za monochromatic, ndi Alton Mason mu jekete yaubweya yowoneka bwino yokhala ndi chosindikizira cha Pablo Tomek.
Ngakhale kuti anali ochepa pakusintha, mzerewu unali chithunzithunzi chabwino cha zeitgeist. Nsalu zamtundu ndi zaukadaulo zidapangitsa chisangalalo chapamtunda kukhala mawonekedwe ocheperako, pomwe zovala za amuna zidabwereka kuchokera ku zida zodzitetezera, kuchokera pamwamba pamtundu wa hazmat wokhala ndi chitetezo chachikasu ndi lalanje, mpaka kumalaya ovala ajasi okhala ndi vest yofananira kuti awonjezere zomatira.
Abloh nthawi ndi nthawi amatsogolera chizindikirocho panjira yokhwima kwambiri, poyesa kuchotsa zovala za m'misewu ndikuziyika mu gawo lapamwamba. Panthawiyi, adalimbikitsidwa kuchokera ku mbiri yake yomangamanga ndi mgwirizano waposachedwa ndi kampani yamagetsi yaku Germany ya Braun.
"Off-White akukalamba. Ndidapatsidwa mawonekedwe aunyamata, zomwe zikuchitika m'badwo wotsatira, ndipo ndikuganiza kuti mchaka chatha ndakalamba mwachangu kwambiri kuposa momwe ndingakhalire, "adatero wojambula wazaka 40. "Chizindikiro m'malingaliro mwanga sichiyenera kukhala chokhazikika."
Abloh nthawi zonse amadzizungulira ndi ojambula amalingaliro ofanana ndi othandizira. Poyika Off-White ngati njira yopangira malingaliro, ngakhale ikamalowera kuwonetsero kogulitsa zosonkhanitsidwa munyengo, adakwanitsa kusunga ndalama zake zachikhalidwe. Mafashoni ngati zosangalatsa ali pano kuti akhalepo.