Mtundu wopanduka wa British black matter menswear Ada + Nik adatseka tsiku loyamba la London Collections: Amuna omwe ali ndi mbiri yawo yamasewera a Spring Summer 2015 'Carpe Noctem'.
Pasanathe chaka chimodzi, awiri oyamba a ku London a noir ada + Nik, Ada Zanditon ndi Nik Thakkar, akhala akukambidwa kwambiri za mtundu watsopano masiku ano ndi kuvomerezedwa ndi otchuka kuchokera ku mayina kuphatikiza Miley Cyrus.
Chiwonetserocho chidadzaza ndi mzere wakutsogolo wa okonda mafashoni otsogola kuphatikiza Miles Aldridge, Chris Mears, Ella Catliff, Oliver Walker ndi Elarica Gallacher. Amuna odziwika bwino adatsika m'mphepete mwa njirayo kuphatikizanso amapasa omwe amakambidwa kwambiri Ofanana atsitsi lalitali - zomwe zidapangitsa kuti pakhale nkhani zomaliza zomwe zimakambidwa kwambiri tsikulo.
Atalowa m'dziko lapansi kutchuka kwambiri ku LC: M mu June 2013, Ada + Nik adafotokozedwa kuti ndi "mzere watsopano wotsitsimula kwambiri wa zovala za amuna zomwe zidzatuluke m'zaka zaposachedwa", "zowonera" ndi "tsogolo la zovala za amuna". Wopangidwa ndi anthu awiri oyambitsa makampani komanso opanga kukoma kwazaka 15, gulu la SS15 'Carpe Noctem' lili ndi zidutswa zopitilira 60 kuphatikiza siginecha, zovala zakunja zophatikiza zikopa zapamwamba zaku Italy zokhala ndi luso lapamwamba la nsalu zapamwamba zopepuka kuphatikiza zokwera njinga. ngalande yopanda shawa, thonje la hydrophobic yokhala ndi zochapira zasiliva zowoneka bwino komanso ma sneaker opumira.
Mawonekedwewa amaphatikiza zinthu zakuda zodulidwa, T-Shirts zazikuluzikulu, zovala zosambira komanso akabudula opangidwa ndi thalauza.
Ada + Nik apanganso mzere wa kapisozi wazovala zamaso zamalonda mothandizana ndi mtundu wa eyewear waluso, Toyshades ndi jekete lachikopa lapadera mogwirizana ndi NJOY premium e-ndudu zokhala ndi thumba lopangidwa ndi NJOY.
Kuwululidwaku kudalumikizidwa ndikuwonetsa koyamba kwa filimu yachidule yamtundu wa 'Carpe Noctem' yolembedwa ndi Oz Thakkar ndi Ada + Nik, ochita zisudzo Oliver Walker (Atlantis) ndi Elarica Gallacher (Harry Potter) wokhala ndi Sam Alexander ndi Luca Ribezzo.
Mbiri idapangidwanso usikuuno pomwe Ada + Nik adalumikizana ndi pulogalamu yavidiyo yeniyeni ya Vyclone kuti awonetse mayendedwe amtundu wanthawi yeniyeni kuchokera kumakona angapo omwe adakwezedwa patsamba lachiwonetsero. Izi-zoyamba padziko lonse lapansi ndi chitsanzo china cha momwe Ada + Nik amachitira upainiya wamitundu yambiri komanso kutsatsa. Taylor Kahan, Wachiwiri kwa Wachiwiri kwa bungwe lotsatsa za digito ku Los Angeles Crowdsurf adati, "Tinkafuna kugwira ntchito ndi Ada + Nik kuti tibweretse dziko lotsogola padziko lonse lapansi chifukwa ndi mtundu womwe suwopa kukankhira malire ndikudzipatula kudzera muukadaulo wa digito. ”
Alendo adasangalalanso ndi ma cocktails opangidwa ndi CIROC komanso kusuta fodya wa NJOY wa e-fodya kwinaku akukumana ndi zosonkhanitsazo, zopangidwa ndi Alexis Knox ndi Jay Best.
Chiwonetsero cha 'Carpe Noctem' chochokera ku Ada + Nik ku St Martins Lane Hotel chidathandizidwa ndi NJOY premium e-ndudu, kamera yoyamba padziko lonse lapansi yotsogola pamafashoni, ndiQ, Thompson London zodzikongoletsera zapamwamba, Kasupe , molekyu yokongola ndi inhibitif kwa Amuna.
Chiwonetserocho chinalinso ndi zikwama zamtundu wa chikopa cha Mark Giusti ndi nsapato zapamwamba za Royaums - zomwe zimapereka chitonthozo chapamwamba kwa iwo omwe amamvetsetsa chinenero chapamwamba, ndi kudzikongoletsa ndi AOFM.
Nyengo ino Ada + Nik adalumikizananso ndi Avery Dennison RBIS kuti aphatikizire zojambula zosinthira kutentha muzotolera. Avery Dennison RBIS ndi mtsogoleri wapadziko lonse lapansi wazovala ndi nsapato, opereka mayankho anzeru, opanga komanso okhazikika omwe amafulumizitsa magwiridwe antchito amitundu ndi ogulitsa padziko lonse lapansi.
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