Kuyang'ana mwatsatanetsatane mgwirizano woyamba wa kugwa (komanso wapamwamba kwambiri). Kuwulula New Collab TOGA ARCHIVES x H&M.
Kudikirira kwatha. Masabata okha atsala kuti TOGA ARCHIVES x H&M ituluke. Ndipo muyenera kuyembekezera chiyani? Ganizirani za chovala chanu chatsiku ndi tsiku. Kenaka yikani kusakaniza kosayembekezereka kwa zipangizo, mikanda yowoneka bwino kwinakwake "sikuyenera" kukhala, ndi mabowo odulidwa kumene mukufuna kusonyeza khungu lanu. Zingamveke monyanyira, koma ndizosangalatsa kwambiri. Mukazindikira momwe chovala chilichonse chili ndi mphamvu yosinthira kuti chigwirizane ndi zochitika zinazake, mudzawona momwe mamangidwe ake amaganizira.
Kodi zidutswazo zidasankhidwa bwanji kuti zigwirizane ndi H&M?
"Ndinayang'ana kwambiri pazidutswa zomwe zimatengera zovala zamasiku onse, monga suti. Zida Zachikale zomwe ndidayesera kupanga mawonekedwe atsopano. Njira zatsopano zowonera zinthu zatsiku ndi tsiku. ”
Kapisozi wokhala ndi cholembera chodziyimira pawokha cha Yasuko Furuta chokhazikitsidwa ku Tokyo chidzakhazikitsidwa m'masitolo osankhidwa padziko lonse lapansi komanso pa hm.com ndipo kampeniyi idapangidwa ndi Jane How ndikujambulidwa ndi Johnny Dufort "motsutsana ndi malo obiriwira, ankhanza a London's Barbican Estate".
Zosonkhanitsazo palokha zimakhala ndi zokonda zingapo za Toga monga "malaya osakanizidwa a ngalande, malaya omangidwa, masiketi a plissé, masiketi okhwima komanso zida zowoneka bwino".
Kwa amuna, timapeza zofunikira kwambiri monga V-neck jumper (koma yowonekera), sweatshirt (yokhala ndi bowo), jekete la bomba lomwe lili ndi scarf yachikale (kuphatikiza nsalu ya azitona yaukadaulo yomwe imapindika m'chikwama chonyamulira paliponse. ) ndi nsapato za brogue (zokhala ndi mabowo). Zodabwitsa zomwe sizingadziwike.
“Ndinali ndi chidwi ndi njira yoboola zovala zofunika kwambiri, koma ndi njira yosiyana kwambiri ndi ya punk. Lingaliro kumbuyo kwa zidutswa za TOGA ndikuti wovala amatha kuwongolera kuchuluka kwa thupi. Atha kusankha kuvala khungu kunsi kwa bowo la siketi yawo kapena kuvala mathalauza pansi.”
Zovala zachimuna zimaphatikizidwa ndi zinthu monga malaya amizeremizere ya buluu ndi jumper yowoneka bwino ya V-khosi, "yopangidwanso mwanzeru komanso mwamitundu yowoneka bwino motsatana, yolumikizidwa mosavuta ndi mkanda wolumikizira unyolo kapena jekete la bomba losinthika lokhala ndi kansalu kakang'ono kakale".
˝Kusankha kuchuluka kwa matupi awo oti asonyeze, osati chifukwa cha zimene akuyembekezera, koma zimene amamasuka nazo.
Yasuko Furuta, woyambitsa ndi wopanga TOGA
Ndi chidutswa chanji m'gululi chomwe mumakonda?
“Siketi yamacheke yakuda ndi yoyera yokhala ndi bowo! Ndi cholinga chomwe ndakhala ndikugwira ntchito kwa zaka zambiri, ndipo ngati chingatengedwe padziko lonse lapansi ndi anthu ambiri, zingakhale zodabwitsa. Ndili ndi chidwi ndi lingaliro lopatsa akazi kusankha kuchuluka kwa khungu lawo lomwe amawululira. Bowo mu siketi ndi gawo la lingaliro ili, kuti apatse akazi bungwe pa izi. Kusankha kuchuluka kwa matupi awo oti asonyeze, osati chifukwa cha zomwe akuyembekezera, koma zomwe akumva bwino nazo. "
Ndikofunikira kuti TOGA ipange zovala zomwe zizikhala zokhalitsa komanso zokhalitsa - izi zimagwira ntchito ku chilichonse kuyambira mapangidwe mpaka kusankha kwa zinthu. Maonekedwe apadera amapangidwa ndi Responsible Wool Standard (RWS), poliyesitala wobwezerezedwanso ndi Naia™ Renew acetate (nsalu yopangidwa kuchokera ku 60% yamtengo wamtengo wokhazikika komanso mapulasitiki 40% ovomerezeka obwezerezedwanso). Kuphatikiza apo, ma brooches ndi ndolo amapangidwa kuchokera ku zinc zobwezerezedwanso.
Maganizo anu ndi otani pa mafashoni okhazikika?
"Ndikuganiza kuti chinthu chofunikira kwambiri chomwe ndingachite ku TOGA ndikupanga zovala zokhalitsa komanso zokhalitsa, zomwe anthu azikonda kuposa nyengo imodzi yokha. Kunja kwa shopu ya TOGA, timagulitsanso zovala zakale. Ndikuganiza kuti zovala za TOGA zidzakhala mafashoni akale amtsogolo. Kuti anthu aziona kuti ndi chinthu chapadera ndikufunsa kuti, ‘N’chifukwa chiyani anachipanga chonchi?’”
TOGA ARCHIVES x H&M zosonkhanitsira zizipezeka padziko lonse lapansi m'masitolo osankhika komanso pa hm.com pa Seputembara 2. Gawani mawonekedwe anu ndi #TOGA_ARCHIVESxHM pa Instagram ndi Twitter kuti mukhale ndi mwayi wowonetsedwa.
Zithunzi kudzera @hm_munthu