Richard James adakhazikitsidwa pa Savile Row mu 1992 ndi malingaliro osavuta, omveka bwino omwe adakalipo mpaka pano: kupanga zovala zapamwamba, zoyengedwa bwino kwambiri ndikukankhira malire kudzera pamapangidwe, mtundu ndi kudula.
Woyamba mwa ovala zovala za 'New Establishment' pa Savile Row, a Richard James akuti adachita zambiri kuti atsitsimutse mbiri komanso mwayi wazomwe zimadziwika kuti ndiye likulu ladziko lonse lazosoka zapamwamba.
Pomwe zosonkhanitsira za Richard James zimayang'ana pa masitayilo ake ang'onoang'ono, owoneka bwino a 'modern classic', amaphatikizanso zovala wamba, zoluka, zovala zakunja, nsapato, malaya, denim, katundu ndi zida zapadera.
Kupita patsogolo kotereku kwawona kuti Richard James wapambana mphoto zonse za British Fashion Council's Designer of the Year ndi Bespoke Designer of the Year.
Dzina lakuti Richard James likadali lofanana ndi zovala zamakono za Savile Row komanso zovala zamakono zaku Britain, koma ndi ogulitsa padziko lonse lapansi komanso ntchito yapadziko lonse yamalonda yapadziko lonse kuphatikizapo masitolo ake awiri a Savile Row tsopano ndi mtundu womwe uli ndi maonekedwe komanso kukopa kwapadziko lonse.