Mugihe cyimpeshyi / itumba 2013, Umubiligi Kris Van Assche atanga umurongo wibintu umunani byingenzi nkigice cyumurongo muto kuri label ye. Nyuma yinsanganyamatsiko ye ishimishije, ishingiye kumyitwarire ya Rough, Tough na Rugged, Van Assche yakiriye imyenda yo mumuhanda hamwe namashati yanditse, nimero ya polo, hoodie, igitambaro hamwe na siporo yimyenda yumuhondo. Kugaragaza insanganyamatsiko yikusanyamakuru ryagwa / itumba 2013, ibice bike birahari nkibintu byuzuzanya, byonyine biva mububiko bwa Paris bwa KRISVANASSCHE, iduka rya interineti no guhitamo abadandaza kwisi yose.