“Ibiti bike by'imikindo,” umutwe w'ururimi rw'igitabo cyanditswe wenyine mu 1971 n'umuhanzi wo muri Californiya witwa Ed Ruscha, watanze imwe mu mashusho yerekana ibimenyetso byerekana Italo Zucchelli aheruka kwerekana mu bagabo. Calvin Klein , hamwe nahatirwa kwitwa, "Graphic Heatwave."
Kimwe n'igitabo cya Ruscha, icyegeranyo cya Zucchelli cyari igitekerezo kimwe, kigarura kandi gisubiramo - kandi byose byari byiza kuri cyo. Kubashushanyijeho gutandukanya ibintu - isuku, ntoya ndetse na urbane nkumujyi wa New York - mubudozi bwe bwimyenda n'imyenda ya siporo.
Imyenda ikomeye nka pamba twill yongeyeho gukomera kumakoti hamwe na jacketi ngufi, ikomeye-ibitugu. Zucchelli yakoresheje kandi ipamba hamwe na jacquards kugirango agereranye umukono wikirango - denim - guha amajipo ya jaans hamwe na jacketi yambara, ariko yibishushanyo. Ibindi bikoresho byingenzi byari pariki nini ya gisirikari, ibisasu bya nylon byahinzwe, T-shati yuzuye agasanduku, hamwe na chinos zifunganye hamwe nigitambara cyiziritse cyiziritse ku rukenyerero, byumvikanisha imiraba ya lacqued yamabara yijimye kuva T-shati itagira amaboko yashyizwe munsi ya swater.
Bimwe mubishinwa hamwe nabatera ibisasu byari byuzuye imifuka yingirakamaro ikurwaho kugirango utware urufunguzo rwinshuti zawe zose, umwotsi na terefone ngendanwa. Kubwamahirwe, nkibiti by'imikindo, gimmicks yari mike.
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