H&M yatangaje ubufatanye bwambere bwibirori hamwe na Coachella Valley Music & Arts Festival. H&M ikomeje umwaka wa gatandatu nkumuterankunga wibirori bajyana ubufatanye bwabo kurundi rwego no gukora icya mbere cyakusanyirijwe kumurongo. Ubufatanye burenze icyegeranyo, igice cyibicuruzwa byumunsi mukuru byagurishijwe bizatangwa na H&M. Uwiteka H&M ikunda Coachella icyegeranyo kizaboneka kuri hm.com no mu maduka agera kuri 350 muri Amerika ya ruguru guhera ku ya 19 Werurwe no ku isi yose ku ya 26 Werurwe.