John Targon na Scott Studenberg bise icyegeranyo cyabo cyo kugwa “Baja Bedouin,” cyunvikana kubakiriya banyuranye - abanyabutare, abaraperi, ba mama, inzererezi - byose byahujwe na wanderlust. Aba bombi batewe inkunga n'ingendo berekeza muri Maroc, bombi binjije umurongo wabo, unisex hamwe n'imiterere ndetse no gushushanya hamwe na graffiti ya neo-moko, ibicapo gakondo byo muri Indoneziya, hamwe n'imirongo hamwe n'amabara ashushanya byahumetswe na Mark Rothko mubishushanyo byirabura n'ubururu. Imyenda idafite aho ibogamiye, ibara ryamabara mumyapani yabayapani, silike na denim yaje gukaraba kugirango ubabazwe, izuba riva.
Kubagabo, label yatanze icyerekezo kimwe cya Maroc cyahumetswe-gihura-cyiza-cyiza cyiza. Ati: “Natwe twatangiye gukina nogosha iki gihe; kimwe mu bicapo byambere twakoze ni ikat graffiti yacu. Byatewe inkunga na ikat handwoven jacquard yo muri Bali kandi twayijyanye muri graffiti-art-art ”, Studenberg. Mu byingenzi byagaragaye harimo ikote yogosha ikat hejuru yigituba cyera, parka yubwoya ihujwe nigituba hamwe nipantaro yigitonyanga, hamwe nabakozi ba "Junk in the Trunk".
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