Imyaka mirongo nimyambarire imyenda ya siporo yahuye nimyambarire na viceversa, itera umwe umwe. Nike isosiyete mpuzamahanga yo muri Amerika ikora mubishushanyo mbonera, iterambere, kwigaragaza no kwamamaza kwisi yose no kugurisha inkweto byakwirakwije ubufatanye bwa mbere nu mushinga wa fahsion Riccardo Tisci.
Mu rwego rwo kwizihiza Impeshyi ya Siporo, NikeLab ifatanya n’umuyobozi wubahwa ndetse n’umuyobozi ushinzwe guhanga Riccardo Tisci kugirango bahungabanye imyumvire gakondo yo gutoza inkweto n imyenda. Kugaragaza silhouettes nshyashya hamwe nubushushanyo, NikeLab x RT: Amahugurwa Redefined collection yashyingiranywe na Tisci guhanga hamwe nibikoresho bishya bya Nike n'ubumenyi bwa siporo.
Umuyobozi mukuru wa NikeLab, Jarrett Reynolds, agira ati: “Iki cyegeranyo cyerekana uburyo bushya bwo gutekereza kuri Riccardo. Ati: “Yakozwe mu mikorere, akaba ari agace kitamenyerewe kuri we. Ariko ubwo ni bwiza bwubufatanye - turashobora gufasha kuzana Riccardo mwisi yimikorere ya siporo, nubuhanga bwacu. Ku rundi ruhande, iyerekwa rya Riccardo ryasunitse igishushanyo cyacu ahantu tutari kugera twenyine. ”
Ahumekewe nabakinnyi bitoza amarushanwa yanyuma yizuba, icyegeranyo gikoresha tekinoroji ya Nike nka Dri-FIT na Flyknit. Mubyongeyeho, siluettes igezweho itanga ibisubizo bishya byimikorere. Kurugero, NikeLab Kaleidoscope Dri-FIT 2-muri-1 Mugufi x RT ihuza imikorere yuburebure bwuzuye hamwe na stile yikabutura. Nubwo ibice byombi, imyenda igaragaramo igituba kimwe gusa kuri zeru-kurangaza.
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Tisci agira ati: "Byari bishimishije… gato inzira igoye kuko gukora ikintu gifite imbaraga, gukora siporo no gukora ibikorwa, no kumenyekana cyane - imvugo yerekana imyambarire - ntibyoroshye." Ati: “Ariko twageze ku kintu gitangaje. Hariho amarangamutima menshi. ”
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NikeLab x RT: Amahugurwa Redefined azasohoka mubice bibiri bidasanzwe bya capsule hamwe nibyiza bitandukanye. Iyambere iranga umukono Tisci umukara numweru palette. Iya kabiri iragaragazwa nuruvange rwihariye rwindabyo na kaleidoscope. Icapa ry'indabyo kirimo indabyo zo muri Oregon, inzu ya Nike; Taranto, mu Butaliyani, inzu ya Tisci; na Rio de Janeiro, inzu yimikino ikomeye yimpeshyi. Ibindi byoroshye kuri Tisci mumashusho yindabyo harimo inyenyeri na gihanga. Icapiro rya kaleidoscope ritanga edgy, geometrike ihwanye nicyitegererezo cyacyo.
NikeLab x RT: Icyegeranyo cyo gusubiramo amahugurwa kizagera muri Nyakanga 2016, hateganijwe gusohoka bwa kabiri ukwezi gutaha. Iyandikishe kuri nike.com/nikelab kugirango umenyeshe igihe icyegeranyo kigiye kugurishwa.
Ubukangurambaga bwarashwe i New York bwakozwe na GE Projects yihariye kwisi yose kubikorwa byabakiriya muburyo bwo kwerekana imideli, kwamamaza, no gutangaza ibinyamakuru. Gushiraho na @gideonponte umusatsi by Ward Stegerhoek, bigizwe na Dick Page, byateguwe na Daniel Doran. Kurasa na Inez na Vinoodh.
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