'Neo-neoclassic campaign' ni pop ihuza abantu ba kera, imibare nukuri. Kwerekana intangiriro yigihe gishya kuri Diesel no kwerekana Nikola Icyegeranyo cy'ifatizo kubirango. Ubukangurambaga no gukusanya byubatswe kuri bitatu bya 'Diesel Icons' igihe: Uruhu-Urutare 'n' Roll, Denim na Gisirikare-Utility. Izi nkingi uko ari eshatu zifitanye isano na Diesel kandi ni igice cyifatizo cyikirango muri iki gihe.
Ubukangurambaga ni ikinamico ku myumvire y'aba classique ba 'pop' b'iki gihe mu myambarire, ivanze no kureba ibya kera mu buhanzi, uburyo bushya bwa Diesel ubundi buryo. Inyenyeri nka Colton Haynes na Kiko Mizuhara bicaye byoroshye kuruhande rwabakinnyi kuva kumideli nabakinnyi kugeza kubacuranzi ndetse na enterineti yica abantu - byatewe n'imitsi, 'glitched' kandi bikuramo ubwambure bwabagabo. Bose bagize igice gishya, demokarasi 'glitched', umuryango wisi wa Diesel.
Ubukangurambaga nimbunda ikinisha binyuze mumashusho yibukwa kuri Nicola Formichetti na Nick Knight nuburyo bukomeye bwo gukora ikintu gishya binyuze muburyo bwa digitale.
Nicola Formichetti agira ati: "Icyerekezo gishya cy'ikirango kirakomeye ku bagabo no ku bagore, ni icyerekezo kimwe." Ati: "Hano hari amatsinda y'abahungu n'abakobwa, kunyerera no kumuhanda, byose byunvikana ndetse. Uru ni uruvange rwabantu baboneka mumwanya wa digitale kimwe nabakinnyi, abanyamideli nabacuranzi; ni icyerekezo cya pop kirimo abantu bose b'ukuri kuri bo. Gukina ni igice kinini cyibyo dukora kuri Diesel; ni ugushinga ubwoko bushya. ”
www.diesel.com