Tisci yateye intambwe yo kugwa, ashimangira igitaramo, asobanura icyerekezo cye kandi agaruka kuri iyo myenda yo mu muhanda izwi cyane.
Hamwe nicyegeranyo cya mbere gikubita hasi yububiko, Riccardo Tisci aracyari munsi ya microscope kuri Burberry, kandi agomba gukora byihuse - kandi kumugaragaro. Hano hari abanyamigabane gushimisha hamwe nububiko bwo kuzuza, 442 kwisi yose, hiyongereyeho francises hamwe n’ibicuruzwa byinshi, hamwe ningoma ya T-shirt ya buri kwezi, hoodie nibindi bikoresho bigurishwa binyuze kuri Instagram. Isosiyete ifite imari shingiro ya miliyari 8 z'amapound ku Isoko ry'imigabane rya Londres, nayo iri mu nzira y'inzibacyuho iyobowe n'umuyobozi mukuru mushya, Marco Gobbetti, ifite gahunda nini yo kuzamuka.
Tisci yateye intambwe yo kugwa, ashimangira igitaramo, asobanura icyerekezo cye kandi agaruka kuri iyo myenda yo mu muhanda izwi cyane. Mu murongo we hagaragayemo amakoti adoda hamwe na puffer zifatanije inyuma cyangwa hamwe na feri nini ya furusi yaturukaga kuri cola. Yatanyaguye amashati ya rugby arayadoda mu mwenda, amakoti yuzuye uruhu rwamaboko ya baseball hamwe ninteruro ntoya nka "Burberry ntabwo ari byiza kuri wewe" munsi yintama yubwoya, maze atanga ubwogosho bwuruhande rukomeye hamwe nudupapuro twuruhu rwumukara. .
Ibishushanyo mbonera ntabwo bigeze bihisha imigambi ye: Arashaka kwambara abantu bose - ba nyina n’abakobwa, ba se n’abahungu - kandi imwe mu ngamba z’ibikorwa by’isosiyete yabaye iyo kugurisha imyenda ku mutwe kugeza ku baguzi. Ku cyumweru, Tisci yavuze ko Burberry ivuga “harimo, utabariyemo.” Imyiyerekano ye yimyambarire yabereye kuri Tate Modern mubyumba bibiri bitandukanye cyane, icyuma kimwe na beto, hamwe nabana bazamuka bazengurutse uruzitiro hamwe nuruzitiro ruhuza urukuta. Ibindi byakorewe mubiti byubwenge, bihumura neza, hamwe no kwicara cyane nka salle y'ibitaramo byiza. Amajwi abiri, yamara imyaka mirongo nuburyo butandukanye, yaje tuyikesha M.I.A.
Tisci yavuze ko buri gihe azi neza ko avugana n '“ubwoko bubiri butandukanye bwa rubanda, bushingiye ku biciro kimwe n’ibikenewe. Umuntu ukuze aba akeneye ibintu bitandukanye n'umuntu wo mu gisekuru. ” Ibyo birasobanura impamvu ikindi gice cyicyegeranyo cyari kigamije ubuhanga mpuzamahanga, hamwe nubudozi bwinshi kubagabo nabagore, harimo ikositimu yubururu bwa pacoat yubururu hamwe nigitambaro cyicyatsi kibisi gifite ishusho ya mirongo itandatu. Hano hari amakoti afite ibiringiti byanditseho ibitambaro hamwe nigitambara cyiziritse inyuma hamwe nijipo ya galore mu ruhu, cyangwa hamwe na silike hamwe na sikine.
Tisci yabonye ibikorwa bikomeye byo kuringaniza amaboko, hamwe n'amaduka ku isi yose aracyavugururwa kandi agashya hamwe na Barneys New York, tutibagiwe n'ayo mabarabara yo kumuhanda atuma abana - benshi muri Aziya - bishimira ku ya 17 buri kwezi. Tisci yagize ati: "Kuri njye, Burberry ni imibereho, ntabwo ari ikirango cy'imyambarire kandi ihagarariye igihugu".
Aracyahari? Oya - ariko ari mu nzira.